ACECEFCU Modernizes Member Experience With New Website
ACECEFCU recently overhauled its website, ACECEFCU.org, making it easier to navigate and more visually appealing.
CEO Michelle Stiles explained the new website, designed in collaboration with uncommn Marketing Partners, features bold colors and is easier for users to see and find what they need, as well as highlighting the strategic goals of the credit union. She said she knew her credit union’s website needed an updated look and feel to best represent Atlantic City Electric Company Employees FCU as the leadership envisioned it.
“Uncommn really worked to understand our credit union and our members’ needs. I just gave them an idea, and they were really creative,” the CEO of the $68 million credit union said. “They came back with unique ways to represent what we were looking for.”
Because of the back and forth and testing in the development area, the excellent project management, and the work of the entire team, the launch of ACECEFCU’s new site went without a hitch. ACECEFCU.org is mobile-friendly and fully compliant with the Americans with Disabilities Act, according to uncommn Project Manager Courtney Bravo.
“We had great dialogue that really helped our team envision what Michelle’s credit union was looking for in its redesigned website,” Bravo said.
Uncommn Marketing Partners CEO Bo McDonald added, “Websites are often the first impression a consumer has of your credit union, so it must be a good one. The clean look and simple navigation highlight all the right elements for ACECEFCU’s digital success.”
Stiles concluded, from the fast turnaround times to the regular communication, “It’s easy working with the uncommn team, and I love our new site!”