Advia Credit Union (Advia) has announced its partnership with Upstart (NASDAQ: UPST) to offer personal loans to more consumers.

“Upstart is recognized as an expert in their field which made the partnership decision an easy one for Advia,” said Bill Clancy, Vice President of Consumer Lending at Advia Credit Union. “As we continue to seek out new and innovative ways to fulfill our mission – providing financial advantages – it was clear that an Upstart + Advia partnership made a lot of sense. Upstart’s digital-forward experience resonates with today’s consumer who desires an intuitive and fast lending experience. For Advia, this means more new members and therefore more opportunities to fulfill our mission and demonstrate our core values.”

Advia Credit Union started lending as a partner on the Upstart Referral Network in July 2024. With the Upstart Referral Network, qualified personal loan applicants on Upstart.com who meet Advia’s credit policies will receive tailored offers as they seamlessly transition into an Advia-branded experience to complete the online member application and closing process.

“We are proud to welcome Advia to the family of Upstart lending partners to help them grow their membership and expand access to affordable credit,” said Michael Lock, Senior Vice President of Lending Partnerships at Upstart. “Through the Upstart Referral Network, Advia is able to diversify its consumer lending portfolio while bringing on high quality, creditworthy members across the communities it serves.”

To learn more about Upstart for Credit Unions and the Upstart Referral Network, please watch this video.