Affinity Federal Credit Union (“Affinity”) is proud to announce the development of a cutting-edge translation tool within its Content Management System (CMS), Crownpeak, powered by OpenAI’s ChatGPT-4. The tool is designed to streamline the process of translating Affinity's website into multiple languages, starting with Spanish, ensuring that members and visitors can access a seamless online experience in their preferred language.

Developed in collaboration with NMQ Digital, a leading digital transformation agency, this translation tool leverages the advanced capabilities of ChatGPT-4 to efficiently translate web content across Affinity's public-facing website.

Initially launching with Spanish as the first language, Affinity aims to meet the needs of its Spanish-speaking members while laying the foundation to expand into additional languages. This innovation not only enhances accessibility for non-English speaking members but also strengthens Affinity’s ability to serve a diverse and growing audience.

“Our commitment to delivering exceptional service extends to the digital experience,” said Kevin Brauer, President and CEO at Affinity Federal Credit Union. “By launching the translation tool in Spanish, we ensure that a significant portion of our members can fully engage with our financial products and wellbeing content without language barriers,” he added.

The translation tool is designed for flexibility and scalability, allowing for seamless updates as Affinity introduces new products, services, and content for its members and users. With ChatGPT-4’s advanced natural language processing (NLP) capabilities, the translations are accurate, culturally sensitive, and tailored to provide a personalized experience for users from various linguistic backgrounds.

“By leveraging ChatGPT’s capabilities and the power of AI, Affinity Federal Credit Union is setting a new standard for digital accessibility,” said Ryan Marosy, Director and Head of Marketing at Affinity Federal Credit Union. "This is just one of the many ways we are strengthening our commitment to fostering an inclusive and user-friendly financial ecosystem for all our members,” he added.