Alloya Corporate FCU announced today that Tracy Lafferty has been named the Chief Executive Officer of QCash Financial, LLC, a wholly owned credit union service organization (CUSO) of Alloya. Effective immediately, Lafferty replaces Seth Brickman.

“All businesses go through a life cycle, which can require a different leadership style at each phase,” said Todd Adams, CEO of Alloya. “Over the past three years, Seth and his team have led QCash through a period of significant growth and have greatly raised awareness within the credit union community about the value of equitable and inclusive lending delivered through an innovative mobile technology experience. QCash now enters the next phase with a continued focus on growth while maturing its back-office operations. We wish Seth the best in all future endeavors.”

Lafferty also serves as the corporate’s Chief Financial Officer, a role she has held since 2020. She will continue to serve as CFO as she steps into a leadership role at QCash.

“Credit unions’ interest in QCash has never been greater and we look forward to continuing to identify opportunities to enhance the platform while maintaining the high level of service our members currently enjoy. I am honored to be taking on this role and look forward to supporting this high-performing team,” said Lafferty.