Central Willamette Credit Union is thrilled to announce the appointment of Luisa Herrera as the credit union’s new Chief Experience Officer (CXO). In this vital role, Herrera will oversee a range of key functions, including branch and service delivery, member engagement, operations, and wealth management. With her extensive experience and innovative approach, Herrera is poised to enhance collaboration and foster effective communication across all team members and departments at Central Willamette Credit Union. Her leadership will be instrumental in driving the credit union’s commitment to exceptional member experiences and operational excellence.

"We are thrilled to welcome Luisa as our new Chief Experience Officer at Central Willamette Credit Union,” said Stacie Wyss-Schoenborn, President & CEO of Central Willamette Credit Union. “Luisa’s extensive background in customer experience and her proven track record of driving member engagement will be invaluable as we continue to enhance our services. Her innovative approaches and commitment to excellence align perfectly with our mission to provide simplified financial access to affordable financial services to all of our members.”

Throughout her extensive career, Luisa Herrera has gained a wealth of experience and leadership across diverse facets of financial institutions. Most recently, she served at a Fortune 500 company, where she spearheaded strategy development, operational enhancement, and program management within the underwriting department of one of the nation's largest insurance firms. Prior to that, she made significant contributions at one of Wisconsin's largest credit unions, where she excelled in expanding market penetration, particularly by engaging and serving Spanish-speaking members. Her visionary leadership in creating engaging and inclusive environments, enhancing member experiences, and fostering strong community partnerships distinguished her as a dedicated and effective professional in the credit union movement.

"It is truly an honor to join the team of dedicated professionals at Central Willamette Credit Union, who foster a culture of service, kindness, and belonging,” said Herrera. “I am eager to uphold the tradition of delivering exceptional experiences and to positively impact the lives of the people and communities we serve as the Chief Experience Officer."

The search was completed in partnership with Humanidei. Humanidei brings decades of credit union system experience to the recruiting process, ensuring executive placements that will carry organizations forward in fulfillment of their mission. www.humanidei.com.