Climb Credit Union, formerly Sooper Credit Union, is thrilled to announce that it has been honored as a Gold Winner at the prestigious MUSE Creative Awards for its innovative website redesign. This award celebrates Climb’s commitment to delivering an exceptional digital experience for its members, marking a significant achievement in the credit union’s rebranding efforts.

As part of its transition from Sooper Credit Union, Climb Credit Union partnered with LKCS to create a bold and vibrant online presence that reflected its new brand identity. Featuring a fresh color scheme and revamped branding guidelines, the goal was to offer members a modern and intuitive user experience. The website’s design features bold colors, vibrant imagery, and symbolic rays of sunshine that illuminate the credit union’s forward-thinking approach.

The redesigned website focuses on making essential information easily accessible and guiding users confidently through their financial journeys. Large design elements and clear navigation segments allow users to quickly find the content they need. Key information is strategically highlighted in vibrant color-block sections, while prominent call-to-action buttons ensure that visitors are led seamlessly to important next steps.

“We’re incredibly proud of the new website and how it represents the Climb Credit Union brand,” said Carrie Langgard, President & CEO of Climb Credit Union. “The MUSE Creative Award is a testament to our dedication to delivering a top-tier user experience for our members. We wanted a design that not only looked great but also empowered our members to navigate their financial needs with confidence and ease. This recognition underscores our efforts to make that vision a reality.”

The MUSE Creative Awards, established in 2015 by the International Awards Associate (IAA), recognize excellence and innovation in creative design, advertising, and digital media. The awards span a diverse range of categories, including achievements in advertising, marketing, and digital campaigns. Participants from around the globe showcase creative work that inspires and sets new benchmarks for the industry.