CRCU Retirement and Investment Services will onboard to the LPL Financial Institution Services platform

TruStage, formerly CUNA Mutual Group, today announced an agreement to provide Community Resource Credit Union (“CRCU”), one of the greater Houston area’s largest credit unions, and CRCU Retirement and Investment Services, CRCU’s wealth management arm, with a powerful combination of TruStage and the investment and wealth management services of LPL Financial LLC. CRCU Retirement and Investment Services advisors serve approximately $175 million in advisory, brokerage and retirement plan assets*.

The relationship between TruStage, LPL Financial, CRCU and CRCU Retirement and Investment Services allows their advisors to offer more members access to personalized wealth management advice and comprehensive planning services. 

“The new partnership with LPL Financial and TruStage boosts our efforts to provide exceptional services and quality products that help our members pursue financial wellbeing,” said Tim Foley, Chief Operations Officer at CRCU. “Our purpose is to enrich our members’ lives and help them achieve their financial goals. CRCU has a long history of providing people with low-cost, high-value financial services, and this new partnership is the next step in our mission.”

“Credit unions are the foundation of our rich service history, and as a result, we have a deep knowledge and respect for the industry,” said Paul Chong, Senior Vice President (SVP), Advisor Experience. “The financial wellness of members is core to any credit union’s mission, and through our strategic alliance with LPL, we deliver industry-leading digital capabilities, enhanced client experiences, secure communications and innovative resources to help credit unions like CRCU expand access to those opportunities.”

TruStage works directly with credit unions to support financial professionals. TruStage’s alliance with LPL provides leading technology and an integrated digital platform that streamlines the end-to-end experience for members and financial professionals.

“After an extensive search, we found LPL and TruStage to be the best partners to serve the growing CRCU Retirement and Investment Services program and capabilities,” Foley said. “Their advisors are excited about this change and look forward to serving our membership with the powerful combination of LPL and TruStage moving forward.”

We are pleased to welcome CRCU Retirement and Investment Services and its advisors to the LPL Institution Services platform and look forward to helping their advisors further deepen their client relationships and offer expanded services,” said Christopher Cassidy, SVP, Head of Institution Business Development at LPL Financial. “For nearly 90 years, CRCU has been a pillar in the greater Houston community. LPL and TruStage share a commitment to supporting CRCU Retirement and Investment Services and their advisors as they provide critical financial services to even more members.”