Cornerstone Foundation, the 501(c)(3) charity of the Cornerstone League, today announced a strategic partnership with Integra CX, a leader in innovative customer engagement solutions. This collaboration aims to introduce cutting-edge, interactive personalized video technology to credit unions, empowering their members to embark on a personalized financial wellness journey in an engaging and accessible way.

With Integra CX’s breakthrough approach, financial wellness content becomes a unique experience, offering users real-time personalized insights on critical aspects such as retirement savings, debt management, and emergency savings—all in just two minutes. Designed to capture attention and drive results, this interactive personalized video format has shown an average 40% improvement in conversion rates across close to 100 financial institutions, helping millions of users take their first steps toward financial empowerment.

How Interactive Personalized Video Supports Credit Unions’ Financial Wellness Goals

The new financial wellness personalized video solution will provide credit unions with an effective tool for member engagement, bridging members to the organization’s existing financial resources or coaches. For credit unions just beginning to explore financial wellness programs, this video solution offers a cost-effective, low-risk way to gauge member interest and collect valuable engagement data.

Credit unions can also leverage this technology to attract new members, particularly younger demographics, and to expand relationships with existing members. Integra CX’s template-based system simplifies the deployment process, reducing time, cost, and complexity while allowing credit unions to stay at the forefront of member engagement.

“At Cornerstone Foundation, we are always looking for innovative ways to support credit unions in deepening their member relationships,” said Courtney Moran, Cornerstone Foundation executive director. “Our partnership with Integra CX is an exciting step forward in making financial wellness accessible, interactive, and tailored to each member’s needs.”

“We are very proud to be partnering with Cornerstone Foundation,” said Len Smofsky, president of Integra CX. “Cornerstone has a remarkable history in financial wellness and truly embodies the ‘people helping people’ philosophy. Through our collaboration, we can make our interactive personalized video solution accessible to credit unions of all sizes, driving greater financial wellness and engagement for their members.”

Cornerstone Foundation is hosting an informational webinar on Nov. 19 to help Cornerstone members learn more about how Integra CX can help their members.