with Sarah Cooke, MBA (she/her), Cooke Consulting Solutions

Credit unions have a great story to tell and sharing that story has often been a hurdle. The No. 1 rule of storytelling is show, don't tell, which is exactly what Great Lakes Credit Union, Access Softek and Sno Falls Credit Union are doing by founding and supporting CU Relief Fund for Ukraine.

We sat down with Great Lakes Credit Union CEO Steven Bugg to talk about their collaboration to provide relief and support for the credit unions Ukraine, business partner employees and credit union employees.

Show Notes for CU Relief for Ukraine

0:00 Intros

0:43 U.S. credit unions can make a difference on the individual, regional, national and global scale, and that's your story

3:00 Credit unions' power in touching the lives of 1/7th of the people in the world, plus the value of having CU Relief's executive director from and based in Ukraine

10:24 Get the lowdown at https://curelieffundforukraine.com, including how credit unions can get involved and make donations

16:29 Making a difference by differentiating

24:19 Involving members solidifies ownership and sense of belonging

30:26 Show don't tell: Steve admits his credit union used to be "the best kept secret" and now...

31:01 More on how credit unions can get involved (CU Relief has marketing templates ready and waiting for you!) at https://curelieffundforukraine.com