GTE Financial continues to elevate its award-winning marketing team by promoting Lisa Cathey to Assistant Vice President (AVP) of Marketing. Previously the Engagement Marketing Manager, Cathey consistently demonstrates exceptional campaign development and strategic planning skills within the credit union marketing sector.

Cathey began her career with GTE Financial in 2012 as a Teller, quickly working her way up to Member Experience Officer, then Loan Officer. After a few years, she was promoted to Business Development Officer, followed by Community Financial Educator.

In each position, Cathey cultivated partnerships with local businesses developed financial literacy strategies and managed community development initiatives. As a product of her hard work and perseverance, Cathey advanced

to Engagement Marketing Manager in 2019, where she continued to contribute to the credit union’s member merchandising in Community Financial Centers and marketing success. These achievements played an essential role in marketing initiatives and led to her recent promotion to Assistant Vice President of Marketing.

“As AVP of Marketing, I plan on implementing marketing strategies to increase the innovative member experience in relation to our products and services, commented Lisa Cathey. “I am forever grateful to GTE for investing in their employees and promoting within to create more opportunities for employees at all levels.”

Providing superior member service and recruiting exceptional leadership have continued to contribute to the credit union’s success. GTE Financial continues to build knowledgeable, friendly, and passionate teams making it stand out from other financial institutions in Southwest Florida.

If you are interested in starting a career at GTE Financial, check out gtefinancial.org/careers.