Points4Purpose’s powerful turnkey loyalty platform enables credit unions to grow member lifetime value and at the same time support worthy local community causes.

Members can shop with a wide range of retailers and earn cashback by simply linking their payment card to their membership to gain access to special offers on products and services, earn cashback and then make donations to their selected causes, delivering a win for members, a win for charities and a win for participating businesses.

Credit unions benefit from increased member engagement and, subsequently, a new source of non-interest income. Because Points4Purpose offers are merchant-funded, the platform supplements your credit union’s internal rewards program, not replace it. The platform can also help credit unions to retain and attract younger cause conscious members.

“Our mission is very much aligned with the credit union movement,” says Ivan Schwartz, CEO & Founder of Points4Purpose, “in that our value proposition is centered around doing well by doing good – as our motto says, ‘Get More. Give More.’”

Points4Purpose has enlisted the help of credit union industry veteran and former SVP of Credit Union Solutions at the MD DC Credit Union Association, Leslie Poole, to lead its business development program.

The Points4Purpose team works closely with your credit union’s marketing and membership teams to ensure your internal goals maintain priority. “The program is designed to drive measurable results, taking into account your key metrics,” said Les Poole. The cost-effective platform is ideal as a powerful member engagement platform for credit unions of all sizes.

Points4Purpose is hosting a free webinar panel discussion with leading industry experts on Sept. 28 at 4pm ET on the topic ‘. To register, please click this link.

Our panel includes communication, credit card and credit union industry experts and will be moderated by industry veteran Brian Conroy.

You will have the opportunity to get up to speed with:

• The latest trends in growing Member Lifetime Value

• How cardlinking can enhance your existing member benefits program

• Gain access to new merchant offers

• Engage with local causes as nominated by members