Heritage Financial Credit Union (HFCU), a community-driven credit union serving seven counties in and around Hudson Valley, New York, today announced its partnership with Upstart (NASDAQ: UPST), the leading artificial intelligence (AI) lending marketplace, to provide personal loans to more people.

“Heritage Financial Credit Union strives each day to meet and exceed the needs of our community and help our members achieve financial success,” said Jonathan Shakelton, COO of Heritage Financial Credit Union. “Our partnership with Upstart allows us to extend our reach and provide a modern, digital-first experience to drive more inclusive lending across the New York counties we serve.”

Heritage Financial Credit Union became an Upstart Referral Network lending partner in July 2023. With the Upstart Referral Network, qualified personal loan applicants on Upstart.com who meet HFCU’s credit policies will receive tailored offers as they seamlessly transition into a Heritage Financial Credit Union-branded experience to complete the online member application and closing process.

“We are excited to have Heritage Financial Credit Union as a lending partner on the Upstart Referral Network,” said Michael Lock, SVP of Lending Partnerships for Upstart. “With the Upstart Referral Network, HFCU is able to gain more members digitally and help them meet their financial needs.”

To learn more about Upstart for Credit Unions and the Upstart Referral Network, please watch this video.