Brings CLO-level credit union experience

CU LIFT Fund, the funding-as-a-service CUSO committed to helping credit unions grow their auto loan portfolios, is pleased to announce the appointment of David Germann as Vice President of Sales and Marketing. Germann will drive the CUSO’s go-to-market strategy as it takes hold across the industry. He has an extensive career in retail banking and was most recently the Chief Lending Officer at $1.5 billion Credit Union of America, where he drove the credit union to become the top auto lender in the entire state of Kansas.

“I am most excited about the valuable insights that David brings to our credit union clients,” said CU LIFT Fund President Paul Rindone. “He’s not only a great listener, but he’s also lived it. We are fortunate to have someone of David's character and experience at CU LIFT Fund.”

“Credit unions are increasing investment and prioritizing member experience,” noted Germann. “Our focus is creating a great auto purchase experience for members.”

Rindone added, “Our focus is narrow. We start once the member has been approved and shepherd them through their car purchase journey. I’m confident David’s impact on our CUSO will extend far beyond the sales and marketing realm.”