Today, the Louisiana Credit Union League unveiled its new branding to members during the Opening Ceremony of their Annual Convention. President and CEO, Juan Fernandez, electrified the audience with the announcement, accompanied by a captivating video sharing the details of the new branding.  

This strategic rebranding initiative reflects the organization's commitment to illuminating the path forward for credit unions across the state, enhancing their visibility, and strengthening their impact on local communities. 

The rebranding process was guided by strategic partnerships with industry-leading firms, On the Mark Strategies and Vienna Creative. Both companies played a pivotal role in guiding League staff in this new direction.  

Juan Fernandez expressed his enthusiasm, stating, “We are thrilled to embark on this transformative journey as Luminate. This evolution embodies a new era for our organization, building upon our strong foundation to serve our members with unparalleled excellence. It demonstrates our commitment to delivering a proactive advocacy program that puts credit unions first, educational programming that trains and develops the next generation of leaders in our movement and the innovation and collaboration that ensures that no credit union is left behind.” 

Luminate’s new vision statement, "Collaborate. Innovate. Thrive." underscores their commitment to fostering collaboration, driving innovation, and ensuring the thriving future of Louisiana’s credit unions. 

This rebranding initiative will be rolled out gradually across various channels, including its website, social media platforms, and marketing materials. 

For more information about Luminate, please visit www.luminate.coop.