Ascent to aid Nook in delivering frictionless member experience to growing credit unions

Today, Ascent Platform has announced a partnership with Nook, a new CUSO focused on revitalizing relationships in banking. The partnership will empower credit unions to deliver targeted member experiences with reduced application abandonment.

Application abandonment remains a significant challenge for lead generation in credit unions, which Ascent is able to solve. Nook assists credit unions in creating tailored experiences for their members, enabling these institutions to support and guide members throughout their financial journey. By partnering with Ascent, Nook aims to allow clients to make full use of their system by utilizing Ascent's Experience Platform to reduce abandonment rates and empower clients to successfully convert leads.

This partnership highlights the importance of member experience for Ascent. By enabling CUSOs like Nook to minimize abandonment for their institutions, Ascent supports the credit union movement, helping institutions achieve greater growth and efficiency.

"Ascent's offerings focus on enhancing member experiences for financial institutions, allowing institutions to both grow and become more efficient," said Arjun Sahgal, co-founder and CEO of Ascent. "As more credit unions continue to expand, our partnerships with CUSOs like Nook will further allow Ascent to support the credit union movement and tackle challenges such as member abandonment that credit unions face as they grow."

"Nook is all about helping credit unions create deeper, more meaningful connections with their members," said Austin Wentzlaff, Co-Founder and CEO of Nook. "Our partnership with Ascent ensures credit unions can turn these connections into action, empowering members to make confident financial decisions without friction. Ascent's modern platform aligns seamlessly with our approach, enabling credit unions to deliver a streamlined, modern experience at every stage of their members' financial journey."