Park Community Credit Union, Kentucky’s largest Community Development Financial Institution  (CDFI) Credit Union is embarking on a new era of empowering communities and cultivating a sense of belonging.  

In addition to a clearly defined mission, vision, and core values, Park is unveiling a new look. The brand  evolution represents a bold step forward, embodying the organization’s heritage as the credit union created  by employees of the Louisville GE Appliance Park, while emphasizing transition and opportunity.  

“Park has always held a special, indescribable allure for our employees and members,” shares Jana Erny, Park  Community’s President/CEO, “to capture this unique spirit, we embarked on a journey to connect deeply with  our team, members, and community partners. Our aim was to crystallize our mission and values, and to  articulate the magic that defines Park. Our evolved branding is the culmination of this process, visually and  verbally encapsulating the true essence of Park Community Credit Union.” 

Since its founding in 1965, Park has continued to evolve to meet the changing needs of members, employees,  and the community. This brand evolution signifies Park’s strategic commitment to the organization’s future,  investing in a modern look and feel that brings to life the spirit of the Park VIBE: Vibrant Connection, Inclusive  Excellence, Bold Compassion, and Endless Empowerment.  

“Park Community Credit Union’s strategic direction is a testament to our unwavering commitment to serving  our employees, members, and communities. By focusing on building thriving communities through  collaboration, we are positioning Park to be a pacesetter in the financial industry.” Bobby Willoughby, Board  Chair. 

In addition to a celebration at all branch locations on September 16, members can join in on the fun with  exclusive giveaways at catchthevibeky.com, where they can request a special logo sticker to share on social 

media. The first 100 new members starting the week of September 16 up until the end of the month will  receive an exclusive membership offer. The Park team will be out and about in the community over the next  few months with local pop-ups and events.