New name reflects CUSO’s dedication to driving velocity and credit union growth in a new era for the financial services industry

PSCU/Co-op Solutions, today announced its rebranding as Velera.

The new name represents the CUSO’s unique ability to drive velocity and positive momentum for credit union success in a new era characterized by technological disruption, shifting consumer expectations, and an increasingly complex regulatory environment. The brand speaks to the decades-long dedication of PSCU and Co-op Solutions to propelling the success of the credit union industry, while highlighting the combined team’s focus on driving credit union growth, which is signified by the arrow on the “a” in the Velera logo.

“As we look to the future and the rapidly shifting landscape, we have a choice: to maintain the status quo or to accelerate – and we are choosing to embrace the challenge of acceleration and velocity on behalf of our credit unions,” said Velera President and CEO Chuck Fagan. “We are now Velera, and we are extremely proud of what we are creating with this new brand. We are energized for the future as we provide credit unions with a competitive advantage in an ever-evolving market, ultimately driving momentum for credit union missions across the country.”

The key to Velera’s success, and the essence of the brand, can be found where trust and innovation come together to create the velocity that propels credit unions forward. The driving forces behind this energy are an amplified organization purpose, agile leadership and powerful partnerships.

“PSCU and Co-op Solutions have been industry leaders for more than 40 years, so we understood the history and emotion inherent to each brand. We undertook this rebranding with a commitment to creating a new organization that would capture our shared vision and the future direction of our company,” said Velera Chief Marketing and Communications Officer Tom Pierce. “Our new brand identity is more than just a logo or a tagline – it is a promise to enable our credit unions, the industry and our employees by continuing to provide the technology and the human-centric, inspired service that powers our organization.”

The new Velera brand will be rolled out in a phased approach over the next year. The Co-op Solutions brand will be retained for the company’s ATM Network and Shared Branching consumer-facing solutions.

Further updates surrounding Velera and its operations will continue to be provided as integration progresses. For more information on the Velera brand, visit www.velera.com.