CUNA gives RCU Diamond Awards for excellence in two categories

Redwood Credit Union recently received two Diamond Awards at the annual Credit Union National Association (CUNA) Marketing & Business Development Council conference.

 

Considered the most prestigious annual credit union industry competition, the Diamond Awards provide national recognition for outstanding marketing and business development achievements. RCU’s Marketing Department was recognized in two categories, including:

 

Ongoing Event: for San Francisco Dream Big Block Parties Video Non-Commercial Single: for Novato Newly Transformed Branch video

 

“Bringing people together to learn about our money-saving products and services to help them achieve their goals and dreams is what spurred our block parties and the transformation of a branch for Members,” said Bryan Haas, senior vice president of product and member engagement at Redwood Credit Union. “We’re honored to be recognized for just doing the things we know serve our members best—and for being a safe, secure, and stable local resource for our communities.”

 

Awards were given in each of 36 categories ranging from direct mail to website marketing and beyond. Judges evaluated this year's 1,246 entries based on strategy, design, production, creative concept, copy, communication, and results.