PRSA awards RCU Bronze Anvil for excellence in digital annual report

Redwood Credit Union recently earned a 2023 Bronze Anvil Award from the Public Relations Society of America, the leading professional organization serving the communications community in the U.S. and beyond.

Each year, PRSA delivers awards for the best public relations tactics and campaigns of the year, highlighting the highest standards of performance for the profession. This year, 21 Bronze Anvil Awards were given, one of which was in the Annual Reports category—and that award went to Redwood Credit Union.

“This recognition is a testament to your outstanding dedication, expertise and exceptional contributions to your organization,” said Linda Thomas Brooks, Chief Executive Officer of PRSA. “The award underscores the collective efforts of your entire team and is a true reflection of your organization’s exemplary skills and relentless pursuit of excellence in the field of public relations.”

Redwood Credit Union moved its annual report online to allow for storytelling in a more engaging way, with a medium that lent itself to better use of photos and video. Those are sprinkled throughout the report with featured sections and interactive elements that illustrate how RCU connects with its communities and provides financial education to its members. About the report, one judge stated, “Integration of videos and animations makes the report breezy and desirable to use. REFRESHING!” Readers can view RCU’s 2022 annual report here.