Boutique Credit Unions Gain Intel to Optimize Income

Your Marketing Co. and TCT Risk Solutions have partnered to bring the strategic planning and marketing firm’s clients a clearer picture of their financial health. 

The pairing will help Your Marketing Co. better identify credit union clients’ strengths and opportunities and help build marketing strategy around them. Plus, TCT’s Vital Signs Report will now be a part of onboarding new clients to Your Marketing Co. and existing clients will receive a quarterly report on their financial standing.

The report features a rating of 17 unique, statistically valid performance indicators that help credit unions manage various areas of financial risk, TCT CEO/Founder Randy Thompson explained. “Many smaller credit unions have been afraid of long-term lending, as a result they’re making shorter term loans and have to deal with constant churn,” he said. “Our platform helps them optimize their interest-rate risk with much improved efficiency and improved earnings.”

“Randy’s platform is a great added value to our credit union clients and to Your Marketing Co.,” Your Marketing CEO Bo McDonald said. “Getting an outside perspective on the numbers and real advice on improving areas is going to go a long way for our clients not just survive, but to really thrive.”

Both companies have long been on a mission to save boutique credit unions across the country. While both organizations serve a wide range of credit unions, up into the billion-dollar range, TCT’s average size credit union client is $70 million, while Your Marketing Co.’s is $107 million