The Knowlton Group, a familiar face in the credit union data analytics and BI world, is thrilled to announce their new name and logo – Gemineye. Many moons in the making, this new brand captures the velocity and vision the company embodies after several years of swift growth and breaking into new markets, like community banks.

A disruptor in the credit union and community bank analytics space, Gemineye’s success is attributed to their persistence in problem-solving, expansive integrations, and refreshingly customizable framework. It doesn’t take much time before clients see the difference and never go back to restrictive data analytics options. After 10 years of grassroots growth from referrals and an avid credit union fanbase, this time was right to launch a brand that represented our team and aspirations.

“As our journey has progressed and our services have evolved, we felt it necessary to undergo a rebranding that mirrors our forward-thinking vision and the profound knowledge our team brings to the table,” says Brewster Knowlton, CEO of Gemineye. “We believe in the immense potential of community financial institutions to harness data, and our aim is to position Gemineye at the forefront of the industry."

So why Gemineye? The new name is a synthesis of several concepts that represent Gemineye’s values. The Gemini sign is considered the holder of knowledge and innovation. The Project Gemini spaceflight program was critical in preparing for thefirst moon landing. The “eye” represents the perspective and foresight Gemineye’s solutions provide their clients. Combined, they create mythological, historical, and rich story brand story that is wholly unique in the industry.

“The rebrand highlights our mission of empowering community financial institutions to become more data-driven and the talented team we have assembled to accomplish that mission,” says Matt Jefferson, COO of Gemineye. “I am extremely excited about all the features and services we will be releasing under the new Gemineye brand.”

So who is behind Gemineye? The Gemineye team is led by Brewster Knowlton, analytics mastermind, and consists of data and technology experts with decades of credit union and banking experience, data warehousing design, SQL and ETL development, and API development. Combined, they create a supergroup of dependable experts with modern sensibilities in the data space.

You can find Gemineye at the Jack Henry Connect show this upcoming week, October 16th – 19th, in Indianapolis.