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Travis Credit Union Foundation Announces 2024 Financial Coaching Grant Recipients

Travis Credit Union Foundation announces today the recipients of its inaugural 2024 Financial Coaching Grants. This new program was designed to empower non-profit organizations to deliver financial coaching to their beneficiaries while also receiving unrestricted funding in support of their missions.

These grants, the first of their kind in Northern California, aim to establish a network of financial coaches throughout the region, while bolstering the capacities of non-profit organizations that serve their local communities. The three distinguished grant recipients for the 2024 cycle are:

Each recipient will be granted unrestricted operating support of $30,000 in 2024, alongside up to $9,000 dedicated to professional development training for two of their staff members to become certified financial coaches.

"We believe in the power of financial education to transform lives,” said Damian Alarcon, president of Travis Credit Union Foundation. “This program is about making a tangible difference. By partnering with other nonprofits we aim to create a ripple effect of positive change, ultimately contributing to the financial wellness of the entire community."

The Travis Credit Union Foundation's Financial Coaching Grant program distinguishes itself by integrating financial coaching services into the daily operations of non-profit organizations. Through nationally recognized financial coaching certifications, best-in-class software, and a focus on confidentiality and trust, the program aims to address the universal need for improved financial wellness and literacy in Northern California.

These grants further cement the Travis Credit Union Foundation’s reputation as a leader in developing financial wellness solutions for local communities in Northern California. Through delivery of the financial coaching grant to the three selected non-profit organizations, the TCU Foundation affirms itself as an entity committed to supporting local non-profit organizations while also developing innovative solutions responsive to demands for financial education.