Fintech startup recognized for embedded marketplace helping community financial institutions improve loan acquisition and member growth

Union Credit announced it has been named LendTech of the Year at the 2024 US FinTech Awards, presented by FinTech Intel. These awards recognize outstanding innovation and leadership across the U.S. financial technology landscape.

Union Credit is recognized for its embeddable, plug-and-play loan marketplace, which transforms lending into a powerful acquisition tool. The platform enables community financial institutions to seamlessly integrate their competitive loan offers at the point of sale on trusted digital platforms and merchant websites; consumers can select a pre-approved offer that best fits their needs, making it easier to complete their purchase. With 80% of younger generations shopping online and often leveraging embedded finance, Union Credit’s approach is key to revitalizing community financial institutions and ensuring long-term growth.

By participating in the marketplace, community financial institutions can reduce acquisition costs, minimize risk, eliminate financing barriers for consumers, and foster financial inclusion within their communities. Merchants who embed Union Credit’s solution into their online services benefit from providing customers local, competitive financing options at the point of sale. Since launch, in Summer 2023, Union Credit has formed strategic partnerships with digital platforms including Experian, Bankrate, LendingTree, and more.

"Union Credit is honored to be named LendTech of the Year, underscoring our commitment to reshaping the lending experience with a seamless, transparent approach," said Dave Buerger, co-founder and CEO at Union Credit. "Instead of requiring consumers to search for loans, we’re turning the process on its head by displaying pre-approved loan rates, terms, and limits right at the point of sale as they shop. By knowing their options upfront, consumers can make informed financial decisions without the usual hassle and uncertainty of traditional loan applications. As a result, the institution can increase loan volume and effectively compete in a crowded market.”