Union Credit, the first and only marketplace for credit unions to place firm pre-approved, one-click credit offers at the point of purchase, announced it has been named a winner in the 2024 BIG Innovation Awards presented by the Business Intelligence Group.

Credit unions that participate in the Union Credit marketplace can seamlessly integrate their credit options into e-commerce platforms, bringing their competitive offers and rates directly to consumers at the moment they need it most. This embedded fintech strategy is a game changer for credit unions, enabling them to attract and acquire new demographics, increase loan volume, elevate their brand, and compete with fintechs and bigger financial institutions in their communities.

Dave Buerger, CEO of Union Credit said, “Union Credit is accomplishing something new and unique in the industry by empowering credit unions to be at the forefront of the purchasing experience outside of online banking. Our mission is to help credit unions break through the old ways of acquiring new, younger consumers, meeting them where they are, with offers and services that improve their financial health now and in the future.”

The digital marketplace continues to gain momentum and increased adoption from forward-thinking credit unions wanting to advance the company’s mission.

“Innovation is driving our society,” said Maria Jimenez, chief nominations officer of the Business Intelligence Group. “We are thrilled to be honoring Union Credit as they are leading by example and improving the lives of so many.”

Organizations from across the globe submitted their recent innovations for consideration in the BIG Innovation Awards. Nominations were then judged by a select group of business leaders and executives who volunteer their time and expertise to score submissions.