Eight-year partnership supports strategic member growth objectives, enabling Wescom to offer its products and services to park guests and associates

Wescom Credit Union, one of the largest community credit unions in the entire U.S., has been named the Official Banking Partner of Knott’s Berry Farm, which also operates Knott’s Soak City Water Park, Knott’s Berry Farm Marketplace, and the Knott’s Hotel. Knott’s, which is California’s original theme park, is located in Wescom’s service area, situated in the heart of Orange County and just 20 miles from Los Angeles. Financial terms were not disclosed.

“We are so thrilled to enter this eight-year partnership with Knott’s as both of our organizations are recognized as bedrocks of the local community and have fostered deep and enduring relationships with generations of Southern Californian families,” reflected Ashley White, Senior Vice President, Chief Marketing Officer. “This partnership with Knott’s allows us to expand our membership growth initiatives into the consumer experience space with a brand that, like ours, is so deeply rooted in California.”

Under the agreement, Wescom will have exclusive rights to offer its full range of products and services – including checking, savings, certificates, youth accounts, loans, credit and debit cards, investments, insurance, and more – to Knott’s guests and associates. Wescom plans to offer an affinity card program for Knott’s guests, offer memberships to new hires during the Knott’s onboarding process, and open a new credit union branch near Knott’s California Marketplace in late 2024. In addition, Wescom members and team members will have access to ticket giveaways and discounts throughout the year.

“We’re excited about the opportunities to partner with Wescom, a member of our community that shares Knott’s values and commitment to Southern California,” said Matt Shafer, Vice President of Strategic Partnerships for Cedar Fair Entertainment Company, parent company of Knott’s. “We believe park guests and associates will find value in what Wescom has to offer.”

To kick off the announcement, Wescom is giving 10 lucky members a chance to win a family 4-pack of Gold Season Passes to Knott’s.* To learn more about Wescom’s partnership with Knott’s and ticket giveaway, please visit wescom.org/knotts.

Discussions for the partnership between Wescom and Cedar Fair were led by Louisville, KY-based Creative Realities Inc (‘CRI’, NASDAQ: CREX, CREXW), a leader in digital signage and media solutions, in conjunction with PIVOT Agency, a leading California-based sports and entertainment marketing agency. CRI is the official strategic in-park advertising and sponsorship agent for Cedar Fair.

*NO PURCHASE NECESSARY to enter or win. Knott’s Berry Farm Sweepstakes runs from 10/10/2023 to 10/31/2023. Void where prohibited. By completing the online entry form, entrants will receive one (1) sweepstakes entry during the promotional period. One entry per person. Ten (10) prize winners will be selected to win four (4) Knott’s Berry Farm Season Passes. Tickets are non-transferable. Prize subject to IRS reporting. Consult your tax advisor. Winners need not be present to win. Odds of winning depends on the number of eligible entries. Visit wescom.org/sweeps/knotts for details.