3 Ways Credit Unions Can Raise Awareness During Financial Literacy Month

April is National Financial Literacy Month, and credit unions across the country are taking the time to educate the public and provide tips on how someone can improve their finances. At the same time, this is also an opportunity to share with consumers about your credit union and what you do. Here are a few ways you can teach financial literacy and bring some attention to your digital outlets and social media!

Create and Provide Resources

Anyone looking for information on anything will want to look for the most reliable sources of information. Naturally, credit unions have a lot of useful information to share when it comes to personal finance and how it works, so be sure to get that out on your website, social media and public relations efforts. Create resources on your website that explain the fundamentals of finance in a way that’s easy to comprehend and understand. For example, you could create guides on how to apply for a mortgage, or for the younger generations, how to file their taxes.

Games

Speaking of the younger generations, National Financial Literacy Month is a great time to teach kids about money. According to a report from PBS News Hour, by age 7, a child’s money habits are set, so providing financial education early and often is helpful for building good habits that will really come into play later in life. One way to teach children about money and finances is to come up with educational games and activities for them. Be sure to market these opportunities to their parents. Get creative, and remember, the kids should have fun playing your game!

Events and Classes

It’s also helpful to work with people looking for financial guidance directly. Setting up classes and educational events allows for you to answer questions directly and have discussions on areas of finance people want and need to learn more about. Of course, we are still dealing with the coronavirus and having events in-person is optional. Thankfully, it’s easy to set up a Zoom meeting and hosting virtual events makes it easy for more people to sign up and attend without worrying about travel.

National Financial Literacy Month is a great time to raise awareness for what credit unions do, what your credit union can do for members and provide some education! Share the information consumers are looking for in an engaging way to earn trusted adviser status.