Arbor Financial Credit Union Selects Upstart for Personal Lending

Arbor Financial Credit Union (Arbor), an award-winning credit union serving the state of Michigan, today announced that it has partnered with Upstart (NASDAQ: UPST), a leading artificial intelligence (AI) lending platform, to provide personal loans to more members.

“As a credit union dedicated to improving the financial well-being of our members, Arbor looks for ways to help more people in Michigan get access to affordable credit,” said Chris Jacobs, VP of Consumer Lending for Arbor Financial Credit Union. “In partnership with Upstart, Arbor is able to increase its reach online and provide more personal loans while gaining new qualified members.”

Arbor Financial Credit Union signed on with Upstart in September 2022 to be an Upstart Referral Network lending partner. With the Upstart Referral Network, qualified personal loan applicants on Upstart.com who meet Arbor’s credit policies will receive tailored offers as they seamlessly transition into an Arbor-branded experience to complete the online member application and closing process.

“We are excited to welcome Arbor Financial Credit Union to the family of Upstart lending partners,” said Michael Lock, SVP of Lending Partnerships for Upstart. “As part of the Upstart Referral Network, Arbor is able to attract new members and offer them its personal loans through an all-digital lending experience.”