Dort Financial Forms Strategic Partnership with Nook to Launch New Niche Experience

Nook, a pioneer of niche experiences, is excited to announce Dort Financial Credit Union (Flint, MI) has signed an agreement to implement Nook’s Niche Experience Platform to enhance member experience.

“At Dort Financial, we believe in the power of genuine connection with our members,” said Brian Waldron, CEO, Dort Financial Credit Union. “Partnering with Nook enables us to interact with our members on a more personal level by providing tailored lifestyle content as an educational resource and entertaining escape from our typical financial-forward content. We want to be more than just a financial institution; we want to be a trusted friend and advisor, and our collaboration with Nook enables us to achieve that goal.

Dort Financial Credit Union was determined to increase share of wallet and enhance the member experience simultaneously. With Nook, Dort now offers members in the 50-plus age demographic access to the Dort | Living50+ Niche Experience, providing frequent lifestyle content relevant to their daily lives. Nook's innovative solution not only amplifies member engagement but also empowers credit unions to forge deeper connections with their members, enriching their lives with content that goes beyond conventional financial advice.

"We're thrilled to join forces with Dort Financial – Brian and his team are exceptional partners," said Austin Wentzlaff, Co-Founder & CEO, Nook. "At Nook, we aim to help credit unions reconnect with their core values by prioritizing personalized interactions with members. Our approach involves crafting niche lifestyle content that blends seamlessly into Dort Financial's existing brand. We view each new partnership as an opportunity to reinvent credit union marketing by nurturing a sense of belonging among members, and we couldn’t be more excited to grow alongside Dort.”