Fintel Connect Partners with MeridianLink to Enhance Deposit and Loan Growth for Financial Institutions
Fintel Connect, a leader in marketing technology for the financial industry, today announced its partnership with MeridianLink, Inc., a leading provider of cloud-based software solutions for financial institutions. By integrating Fintel Connect's campaign tracking and partner marketing platform into MeridianLink® Opening, the two companies are enhancing full-funnel marketing transparency and deposit and loan growth for banks and credit unions.
MeridianLink's account opening solutions enable banks and credit unions to efficiently acquire new deposit and lending customers. By leveraging Fintel Connect's turn-key integration, MeridianLink further enables financial brands to track campaigns through the funnel and measure and optimize marketing spend by tying campaigns to real opened accounts and funded loans. Additionally, this partnership helps MeridianLink banks and credit unions scale their customer acquisition strategy by gaining direct access to Fintel Connect's affiliate marketing capabilities.
"We are proud to expand the resources available to our customers in the MeridianLink® Marketplace with the addition of Fintel Connect, a solution that provides transparency to financial brands on their marketing journey and spend," said Megan Pulliam, SVP of Marketplace at MeridianLink. "By integrating Fintel Connect's solutions into MeridianLink, our customers can build strategies and allocate budgets smartly and efficiently which can positively impact the bottom line."
Key benefits of Fintel Connect's integration into the MeridianLink platform:
Enhanced Campaign Transparency – Easily measure campaign impact through the entire funnel to opened account or funded loan
Optimized Marketing Spend – Make efficient decisions on marketing spend to reduce acquisition costs and increase conversions
Scaled Top-of-Funnel Growth – Tap into a new source of targeted accounts through Fintel's curated database of financially-focused affiliates and publishers
Increased Resource Efficiency – Reduce dependency on technical resources to set up tracking across new campaigns
"Financial institutions leveraging MeridianLink's account opening capabilities can now achieve a higher return from their marketing efforts and drive more efficient digital growth through the integration of Fintel Connect's performance platform," says Fintel Connect founder and CEO, Nicky Senyard. "We're pleased to support MeridianLink's objective to accelerate life's most important financial moments and allow financial institutions to reach new customers and members more than ever before."