First Tech Federal Credit Union Selects Access Softek’s EasyVest® to Provide Digital-First, Automated Investment Solutions to 650,000 Members
Access Softek’s EasyVest provides financial institutions with fully integrated automated investments, offering an easy to use, effective solution for account holders with all levels of investing experience
Access Softek, an omnichannel digital banking provider, has partnered with First Technology Federal Credit Union (First Tech), a full-service credit union that serves affiliated technology companies and their employees, to offer EasyVest, a robo-advisor designed to seamlessly integrate with any financial institution’s online and mobile banking platform.
First Tech’s full-service investment services division, Addison Avenue, is a national leader in providing investment and wealth management services to credit union members through its relationship with Raymond James.* To complement their full-service model, First Tech selected EasyVest, which provides a low cost, low minimum, digital first solution for self-directed investors. EasyVest is a natural choice for members interested in getting started with investing small amounts over time.
EasyVest is designed to complement and scale existing wealth management programs. It provides community financial institutions a sought-after investment capability to better compete with national banks and fintechs by offering a solution that attracts and retains consumers, and opens a new, fully compliant, revenue stream. EasyVest also offers a set of APIs that work with any online or mobile platform, further streamlining the implementation process.
“First Tech has a membership base that is extremely technology oriented, so it is no surprise that they would seek options that allow them to engage digitally,” said Chris Doner, founder and CEO of Access Softek. “We’re proud that a credit union that is such a leader in investment services has selected EasyVest to further enhance their digital investment suite.”
Providing different avenues of investment opportunities has been a primary focus for First Tech. Ultimately, the decision to implement Access Softek’s EasyVest was member-driven. The majority of First Tech’s membership base seeks out options to engage with their banking and investment platforms digitally, and the credit union selected EasyVest to enhance the member experience.
“By partnering with Access Softek, we are able to bridge generational gaps, offering investment services to a broader range of members who typically would not have the ability to invest,” said Mike Upton, Chief Digital and Technology Officer of First Tech. “At First Tech Federal Credit Union, we place our focus on the members that we serve, and we know that this digital-first solution will benefit our members greatly.”