Further Launches Financial Resource Network

Network strengthens local economies, connecting consumers with local credit unions and merchants via pre-approved, community-focused financing

Further has announced the launch of its financial resource network, designed to keep money within local communities by connecting consumers with their local credit unions through partnerships with local merchants and for ongoing access to financial resources.

Today’s consumers often find financing disconnected from their shopping experience, burdened by long waits, complex forms, and uncertainty. Further bridges this gap by embedding local credit union-backed financing directly into the buying process on local merchant websites and at the point-of-sale. This empowers consumers to secure affordable loans while making local purchases, ensuring their money stays within the local economy. With just a few clicks, shoppers can create an account and instantly access the funds needed to complete their purchase.

Once a consumer leverages Further’s financial resource network for financing, they gain access to an ongoing, personalized dashboard where they can explore preapproved offers for home equity loans, personal loans, new and used auto loans, credit cards and more – all from their local credit union. This eliminates the need to repeatedly fill out loan applications and provides ongoing financial resources.  

Further makes local credit unions an integral part of the merchant experience and enables them to support consumers well beyond a single transaction, creating long-term financial relationships. Local merchants increase conversions by removing the financing barriers that often cause customers to hesitate at checkout.

Madison Homan, head of content at Further, said, “Our commitment at Further is to bring local banking into the same conversation as local shopping and dining. By connecting consumers with their local credit unions through their favorite local businesses, we’re helping to grow small businesses, support credit union membership, and most importantly, keep more money circulating within local economies.”

The Further network is built on Union Credit’s established marketplace, offering financing options from a strong and growing list of credit union