HawaiiUSA Federal Credit Union Selects Ignite Sales to Drive Member Growth

Ignite Sales, Inc. today announced that HawaiiUSA Federal Credit Union, the state’s largest credit union, has selected its member engagement platform to enable them to drive member growth by delivering differentiated, personalized member experiences.

Ignite’s intelligent conversation guides enable HawaiiUSA to provide tailored conversations that discover its members’ unique needs in an empathetic and caring manner while delivering personal, accurate, and consistent recommendations to meet those needs. As a result, members are guided to the right solutions fulfilling their needs wherever they are, 24/7.

“Ignite’s Member Engagement Platform enables our staff to have deeper, more meaningful conversations with members so we can help meet their financial needs,” said Katey Mobley, Chief Growth Officer at HawaiiUSA. “The innovative digital conversation guides give us continuity in engaging with members across all channels and bring efficiency improvements to our sales and services process right from the get-go.”

HawaiiUSA is leveraging Ignite EngageHub, which embeds Ignites’ digital conversation guides into Salesforce to uncover individual and small business members’ exact needs at the time of engagement. The technology then recommends highly accurate and personalized financial solutions to boost member financial wellness, all while working within Salesforce for accurate tracking and follow-up with a click.

“We are pleased to partner with HawaiiUSA in its continual commitment to enhance the lives of its members and boost their financial wellness,” said George Noga, chief executive officer, Ignite Sales. “Ignite’s conversation guides will enable HawaiiUSA to create more personalized experiences that allow them to sell more products, build member relationships, and drive growth.”