MIDFLORIDA Credit Union Partners with Zest AI to Bring AI-Driven Lending to More than 430,000 Members in Florida

MIDFLORIDA Credit Union, one of the largest credit unions in Florida with more than $6 billion in assets, today announced it has partnered with Zest AI, a leader in software for AI-driven lending. MIDFLORIDA worked with Zest AI to build and deploy a custom AI credit model that will allow the credit union to increase automation and the number of members approved for auto and personal loans.

Zest AI facilitates models that use thousands of data points and better math than traditional national models. This approach safely approves more members overlooked by legacy scoring, achieving 25% to 30% higher approvals with no added risk.

MIDFLORIDA joins several of the top credit unions in Florida who deploy Zest AI's customizable software, significantly expanding access to more affordable credit across the state.

"MIDFLORIDA Credit Union's adoption of Zest's transparent, AI-driven lending technology brings the implementation of fairer, more accurate and compliant lending activity to more than one third (approximately 37%) of the credit union population of the state," says Jose Valentin, Senior Vice President of Partnerships at Zest AI. "These tools expand access to prospective borrowers who may be overlooked by traditional scoring, enriching lives and expanding opportunities by facilitating greater access to more affordable credit."

"With more than 430,000 members throughout Florida, our partnership with Zest will deliver value and expanded opportunity for a significant segment of the population," says Dennis Pershing, EVP/Consumer Lending of MIDFLORIDA Credit Union. "Leveraging their software presents an opportunity to both strengthen our business and provide a valuable service to our members."