New credit card uses NIL to help fans support CU student-athletes
Elevations Credit Union, in collaboration with Learfield's Buffalo Sports Properties and the University of Colorado Boulder Athletics Department, is pleased to announce the introduction of The Go Buffs® Visa® Signature Rewards Credit Card,* the official credit card of CU Athletics.
With the card, fans can support CU student-athletes while showing their Buffs® spirit. For every transaction, Elevations donates to name, image likeness (NIL) to support CU student-athletes at no cost to the cardholder. The card's annual fee also goes to NIL.
"We are proud to partner with our good friends at Elevations to provide this exciting opportunity for fans to support our student-athletes," said Rick George, CU Athletic Director. "The Go Buffs® Visa® card will help our student-athletes succeed in competition and beyond."
In addition to significant financial incentives (3% back on purchases from select CU merchants and a sizeable bonus point offer for new cardholders), those with The Go Buffs® card can get free popcorn at CU basketball and football home games and Visa® Signature benefits. These include travel and emergency services, cell phone protections and more.
"This is an exciting new chapter in the thriving relationship between Elevations and CU Boulder," said Elevations CEO Gerry Agnes. "It is never too early to start working towards financial wellness. Now, our CU community can help student-athletes do just that."
Having started on the steps of Macky Auditorium in 1952, Elevations is the official credit union of CU Boulder and serves more than 20,000 CU students, faculty, staff and alumni. The credit union sponsors CU scholarships, annual home football and basketball games, and has products made just for CU alumni and students.
Buffalo Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics – is the exclusive multimedia rights holder for University of Colorado Athletics and oversees all sponsorship agreements on behalf of the Buffaloes. Buffalo Sports Properties does not represent the student-athletes themselves but collaborates with corporate partners to maximize sponsorship agreements with the inclusion of NIL and the integration of university marks and logos within those programs.
