Personalized, Data-Driven Marketing Is Where It’s at for Georgia United Credit Union

Credit unions are evolving. Marketing is evolving. Now, they're able to evolve together for improved member service - enhanced people helping people. DeepTarget CEO Preetha Pulusani and Georgia United Credit Union Marketing Manager Amanda Hullinger joined The Credit Union Connection to talk about fintech and tech's impact on credit unions and really being able to personalize marketing for better results.

SHOW NOTES

0:06 Intros

3:36 Preetha on how impressing people in #banking with #tech is not the same as getting oohs and aahs from the technocrats she used to work with.

“What does make a difference is if you make the user experience compelling.” – Preetha

4:38 The credit union difference takes that use case to the next level, according to Amanda.

“Our most unique differentiator is we have a purpose-driven mission to serve and enrich the lives of our members and surrounding community.” – Amanda

6:41 Preetha divulges why DeepTarget likes working with credit unions.

9:07 and how they're using the technology

11:34 Amanda's experience IRL says it requires less of this and provides more of that

14:02 And let's not forget #ROI

15:57 3 best practices for CUs and personalization, plus Preetha jumps on my soapbox!!

“It’s past time to move marketing out of the expenses category and into profit and growth.” - Preetha

17:58 Final thoughts - you DO NOT want to miss these

“It’s about the impact the credit union is having on members’ financial life journeys, especially with credit unions.” – Preetha