Q2 Helps Utah Community Credit Union Achieve Significant Growth by Attracting Younger Members
Q2 Holdings, Inc. has announced that Utah Community Credit Union (UCCU) has transformed its digital banking experience to meet the expectations of younger account holders while achieving significant business outcomes, including new account openings, increased member satisfaction, decreased call volume and growth in external transfers.
UCCU’s CIO Justin Olson said, “We have experienced extraordinary growth in both assets and members over the last five years, which speaks highly of the direction we've gone with our technology through our partnership with Q2. Overall, assets are up. New member growth is strong. Loan growth is strong. Online and mobile banking traffic and transactions are up significantly.”
Olson said, “In the first 24 hours of launching Q2 Goals™, we had a thousand new savings goals accounts opened without requiring any employee intervention. It was all automated. It’s been a great opportunity for us to reach out to members and connect with them in a new way. We pride ourselves in helping our members be financially stronger. We can see our members are financially better off for having banked with us than if they were somewhere else. That's a big deal.”
Since UCCU began its partnership with Q2, it has deployed many of Q2’s pre-integrated solutions available through the Q2 digital banking platform. Recent results include 1,000 new savings accounts opened in the first 24 hours of its implementation of Q2 Goals™, a 25% decrease in call volume year over year, a 65% increase in asset size and a daily increase in external transfers from 30 to over a thousand.
“What’s also really improved is external transfers,” said Stirling Ogden, Director of UCCU’s Online Services. “Our external transfer volume went from 20 - 30 a day to about a thousand a day. We had so many different vendors to tie into our online banking, but now Q2 has that integrated for us. It used to take members three to five business days to link an external account. Now, the workflow through Q2 is so simplified that members can have their account linked and verified in a day because it's simple, visible and intuitive.”
UCCU – a $2.58 billion community credit union based in Provo, Utah – serves more than 220,000 members across multiple generations. The organization is rooted in the credit union philosophy of “people helping people” and built on traditional values of commitment to outstanding service, respect for others, and fiscal responsibility, and began its partnership with Q2 in 2017.
Dallas Wells, senior vice president of Product Management, Q2 said, “Q2 is pleased to help Utah Community Credit Union fulfill its vision of being the most loved, most trusted, and most utilized credit union in the nation. We know that consumers of all ages demand digital banking tools that simplify their financial lives, are easy to use, and are accessible through the device of their choice. Q2 looks forward to continuing our partnership with UCCU by staying relevant and always a step ahead of the evolving expectations of account holders.”