Royal Credit Union Receives Two Awards from the Minnesota Credit Union Network

Royal Credit Union (Royal) received an Engagement and Outreach Award and a Digital Advertising Award from the Minnesota Credit Union Network (MnCUN). The awards were presented by MnCUN during an in-person ceremony on December 13, 2023.

The Engagement and Outreach Award recognizes Royal’s Correctional Facility Financial Education (CFFE) program, which teaches responsible spending, building a budget, managing a checking account, borrowing money, and setting financial goals to a justice-involved population that would otherwise not have access to financial education. In 2023, Royal brought their programming to the Hennepin County Jail in Minneapolis, making it their eleventh correctional facility partnership across Minnesota and Wisconsin. In addition to facilitating the CFFE program in the Hennepin County Jail, Royal also continually supports job training and other post-incarceration support through yearly donations to Hennepin County Sheriff Dawanna Witt’s HOPE program.

The Digital Advertising Award recognizes Royal for their social media influencer campaign with Minnesota influencer couple and long-time Royal Members Josue and Sarah, whose social media accounts are focused on home renovation tips and do-it-yourself projects. In a video posted to Instagram, TikTok, and YouTube, the couple showcased a tutorial for a do-it-yourself end table while sharing the benefits of having a checking account with Royal. This campaign was a great success in increasing user engagement on Royal’s social media profiles.