Tower Federal Credit Union Receives Two CUNA Diamond Awards for Creative Excellence in Marketing

Tower received two Diamond Awards from the CUNA Marketing & Business Development Council of America’s Credit Unions, for Rebrand/New Corporate Identity and Website. The Diamond Awards are the most prestigious annual credit union industry competition and represent the best credit union marketing campaigns nationwide.

Tower Federal Credit Union today announced it was honored with two Diamond Awards from the CUNA Marketing & Business Development Council of America’s Credit Unions. Tower won in the Rebrand/New Corporate Identity category for its recent brand refresh and in the Website category for website redesign. 

The Diamond Awards are the most prestigious annual credit union industry competition and represent the best credit union marketing campaigns of the year. Winners are selected based on strategy, creativity, design and production, copy and communication, and results. 

“Tower is dedicated to improving the financial security and well-being of our members,” said Tom Poe, Tower’s VP/Director of Marketing & Business Intelligence. “I’m so proud of our talented marketing team and honored that our work in support of our mission has received national recognition.” 

Tower’s brand refresh, which occurred in March 2023, included a new modern brand identity, logo, and tagline. The refreshed branding spanned all Tower branches, digital channels and member communications and marketing. The effort also included a major advertising campaign and new 30-second TV spot, achieving a 20% annual increase in both new members and new accounts.

In March 2023, Tower also launched a new website (towerfcu.org) with improved functionality and navigation, a mobile-first design, enhanced security features, and expanded financial education and resources.

A record 1,451 entries were submitted for this year’s Diamond Awards. Tower is one of only four Maryland credit unions to be recognized with a 2024 Diamond Award.