West Community Credit Union Wins CUNA Excellence in Operations & Member Experience Award for Increasing Member Engagement with Plinqit
CUNA Councils named West Community Credit Union (WCCU) the winner of its Excellence in Operations & Member Experience award in the Sales and Service Management category for the credit union’s successful partnership with Plinqit, a savings platform that pays users for learning about personal finances. The award recognizes and honors credit unions that showcase excellence in innovation through a member-focused approach.
As a forward-thinking institution dedicated to delivering products and services that offer exceptional value to members, WCCU sought a better way to engage with existing members, rather than relying on traditional marketing channels. To achieve this, WCCU chose to partner with Plinqit. With Plinqit’s intuitive technology, including its Learn to Earn module that pays users for engaging with educational content, WCCU’s members are encouraged to pursue their personal financial goals while increasing their understanding of finance.
Since launching, WCCU has not only helped members collectively save more than $261,000, they’re also helping members strengthen their personal finance skills by completing financial courses with Plinqit. WCCU’s members watch a video or read an article from the Plinqit library, then rate the content “thumbs up” or “thumbs down” and answer a few questions to gauge their understanding. After taking the short quiz, members are rewarded for strengthening their knowledge of personal finances, promoting higher member engagement. Additionally, 22 percent of users have linked deposit dollars from a checking account at another institution, providing an initial touch for WCCU with a potential new member account.
“Our partnership with Plinqit gives us a unique way to make saving easy for our members while rewarding them for reaching their goals and engaging with financial education,” said Koren Greubel, Vice President of Marketing at West Community Credit Union. “Our mission has always been to provide our members with the most innovative technology. Plinqit’s platform helps our members progress toward greater financial wellness and our partnership has helped drive awareness for WCCU and our ability to deliver a positive experience for members. We have seen our members’ habits change as they learn to save more, and we are honored to be named the winner of CUNA’s Excellence in Operations and Member Experience Award.”
“West Community Credit Union is an institution that understands their member base on a deeper level than most,” said Kathleen Craig, founder and CEO of Plinqit. “At Plinqit, we strive to help credit unions innovate not just for the sake of innovation, but to offer exceptional value and long-term financial resources to their community – all of which WCCU achieves. We are proud to see our friends at WCCU honored for their positive impact on members, and Plinqit is honored to be a part of their initiative.”