YMC to Host Free ‘Strategic Jam’ Sessions

Your Marketing Co. today announced it will host complimentary one-on-one “Strategic Jam” sessions with credit union CEOs this summer. Topics include marketing strategy, digital marketing and social media, frontline team engagement and training, and website reviews.

This effort is part of YMC’s commitment to the “No Credit Union Left Behind” initiative, which aims to ensure that all credit unions, regardless of size or resources, have access to tools and expertise they need to thrive in today’s competitive financial landscape. Each free 30-minute session is tailored to address the unique needs and challenges of the participating credit union, ensuring actionable insights and customized strategies.

“Maybe your strategy needs a reset. It’s not too late to fix 2024, and it’s not too early to start planning for 2025,” said YMC CEO Bo McDonald. “These in-depth, personalized consultations will empower credit union leaders to make informed decisions and drive their organizations forward.”

Credit union CEOs interested in participating in the Strategic Jam sessions can schedule their free, no-strings-attached 30-minute consultation by registering at yourmarketing.co/jam.

The excitement around the "No Credit Union Left Behind" initiative ignited at CUNA’s Governmental Affairs Conference in March. Since then, this rallying cry has resonated throughout the industry, with leaders passionately advocating for small credit unions across social media, podcasts, webinars, and conferences. It has even sparked a No Credit Union Left Behind store, offering t-shirts and lapel pins.

“Small credit unions are the lifeblood of our communities, fostering financial inclusion and local economic growth,” McDonald said. “Supporting them ensures the financial well-being of countless members and strengthens the fabric of our financial system.”