Credit unions are moving along their digital transformation journey, and a big piece of that is how can they engage and communicate with their members as the world becomes increasingly virtual, yet credit unions are all about high-touch service.
As credit unions have evolved – were pushed to change – over COVID, they\’re improving their digital member communications and relationship building in this \” new\” world. One of the way credit unions have moved forward is adopting push notifications to their members.
And their members are adapting very well – according to Larky CEO Gregg Hammerman, about 88% trust their credit union enough to provide useful information that they turn on their notifications. Another 2/3s even allow their credit union to know when they\’re in certain locations. Catch the video to learn more!
SHOW NOTES With Larky CEO Gregg Hammerman
0:00 Gregg\’s big idea w/Filene shout outs!
1:51 How credit unions can use push notifications
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Targeted new product promotions
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Current product expansion
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General awareness
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Community event promotion
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Operational announcements
4:09 Some credit unions are getting creative with push notification use cases
6:38 And members are loving it
Here’s the Larky Lowdown Gregg mentions:
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Adoption of push as a channel for building FI engagement with account holders
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Different messaging types financial institutions use and their effectiveness
11:12 Data security and privacy
13:11 Credit unions\’ digital good ol\’ days
14:33 Who\’s using push notifications
17:46 Innovation can help credit unions attract employees and members
18:59 Serving smaller credit unions