Advocacy
Welcome to our page for
Credit Union Advocacy!
Stay informed with the latest in regulations, legislation, and public relations (PR) opportunities impacting credit unions. Our goal is to ensure you’re up to date and empowered to make your credit union’s voice heard, whether on Capitol Hill or in mainstream media or various niche outlets. We offer valuable resources and opportunities for credit union PR, helping you effectively communicate and promote your credit union’s and all credit unions’ interests. And don’t forget to check out the charities and causes we’re supporting, including Look Before You Lock. Post signs and wear stickers that remind your members to LOOK for children or pets before they’re locked up in their hot car. Whether you’re looking to provide input on new regulatory changes or seeking ways to enhance brand awareness or a new cause to support, our Advocacy Section is here to help!
12 CFR 708a Subpart C- Bak Conversions and Mergers – Merger of Insured Credit Unions into Banks
Status: Comment period closes on June 22, 2026
NPRM Summary: The NCUA Board (Board) is proposing to amend its regulations governing the merger of insured credit unions into banks. The Board proposes to eliminate certain prescriptive procedural, disclosure, and communication requirements. This action is necessary to reduce unnecessary regulatory burdens and provide credit union boards of directors with greater flexibility to exercise their business judgment. The intended effect of these changes is to ensure members receive clear and effective disclosures while simplifying compliance for credit unions, reducing administrative costs, and modernizing the conversion process.
Link to full proposal: https://www.federalregister.gov/public-inspection/2026-07806/bank-conversions-and-mergers-merger-of-insured-credit-unions-into-banks
Simplified Summary: The Board proposes to amend 12 CFR part 708a, subpart C, which governs the merger of insured credit unions into banks and provides a procedural framework for transactions that fundamentally alter a credit union’s charter or structure. The rule establishes procedural and substantive requirements to protect the interests of credit union members during such mergers. Key provisions in the regulation include the mandatory determination of the credit union’s “merger value,” comprehensive disclosure requirements to members, and a structured voting process.
The Board proposes to eliminate several provisions that are overly prescriptive and impose undue burdens on a credit union’s board of directors during merger deliberations.
These reductions in requirements will result in mergers that are less costly for the members and just as informative.
Proposed Changes to Rule: The Board proposes to reduce regulatory burden and increase flexibility by eliminating some procedural, disclosure, and communications requirements for converting insured credit unions to mutual saving banks.
Change 1: Remove the definition of “clear and conspicuous” from 12 CFR 708a.301. This definition mandates specific formatting, such as bold type and a minimum 12-point font size. The Board believes this level of prescription is unnecessary and can hinder effective communication.
Impact on Credit Unions: Removing this definition would allow credit unions the flexibility to design disclosures that are effective and clear for their members.
Change 2: Revise the newspaper publishing requirement in 12 CFR 708a.303(b)(1). This requirement may no longer be most effective for communication in the digital age and may pose unnecessary costs. The proposal would require the notice to appear on the credit union’s homepage, if they have one.
Impact on Credit Unions: This proposal would eliminate an outdated and potentially costly requirement. It would also make pre-board-vote notices more accessible to members who can find that information directly on the homepage of the credit union’s website.
Change 3: Revise the due diligence reporting requirements in 12 CFR 708a.304(d). This change would remove the requirement for the board to describe how the board located the merger partner and negotiated the merger agreement in its submission to the NCUA. The Board believes that requiring a narrative on these specific internal processes is overly intrusive and micromanages the board’s deliberative functions.
Impact on Credit Unions: This proposed change would streamline the reporting requirements, focusing on the substantive outcome of the board’s decision-making process.
Change 4: Remove highly prescriptive formatting requirements in 12 CFR 708a.305(e)(2). This provision dictates that certain text must be placed in a box on the front of a single, otherwise blank piece of paper and placed at a specific point in the notice package. This does not necessarily result in better member comprehension.
Impact on Credit Unions: Eliminating these specific formatting rules would reduce administrative burden.
Change 5: Remove plain language determining factors in 12 CFR 708a.305(f). The examples of specific factors to consider in determining whether a communication to members is in plain language are redundant with the requirement that communications be simple and easy to understand.
Impact on Credit Unions: Compliance would be simplified, and credit unions would have more flexibility in their merger communications.
Change 6: Remove “Voting guidelines” from 12 CFR 708a.312. The guidelines are non-binding suggestions to help a credit union obtain a fair and legal vote. Removing this section will streamline the regulatory text, making it clearer for credit unions to understand their legal duties.
Impact on Credit Unions: This proposal would remove guidance from the regulation to clarify what is actually required.
12 CFR 711.3(c) and 12 CFR 711.6(b)(2) – Thresholds Increase for Major Assets Prohibition of the Depository Institution Management Interlocks Act Rule
Status: Comment period closes on July 6, 2026
NPRM Summary: The NCUA Board (Board) is seeking comment on a proposed rule that would increase two thresholds in its regulation implementing management official interlocks for purposes of the Depository Institution Management Interlocks Act (DIMIA). DIMIA provides that the NCUA may adjust, by regulation, the major assets prohibition thresholds to allow for inflation or market changes. This proposal would increase both major assets prohibition thresholds to $10 billion to account for changes in the United States banking market since 1996. Additionally, the proposal would remove a presumption related to depository institutions controlled or managed by persons who are members of a minority group or women.
Link to full proposal: https://www.federalregister.gov/public-inspection/2026-09009/thresholds-increase-for-the-major-assets-prohibition-of-the-depository-institution-management
Simplified Summary: The Depository Institution Management Interlocks Act (DIMIA) is a federal law that fosters competition by prohibiting a management official of a depository organization from serving as a management official of another, unaffiliated depository organization to avoid possible anticompetitive effects. DIMIA has three specific prohibitions, one of which relates to the asset size of the two organizations. This prohibition, called the major assets prohibition, is intended to capture circumstances in which the two organizations are large enough that the management interlock between them may have an anticompetitive effect, even when the institutions are not in the same community. DIMIA provides that the NCUA may adjust, by regulation, the major assets prohibition thresholds to allow for inflation or market changes.
The Board proposes to increase the major assets prohibition thresholds for management interlocks. Under current 12 CFR 711.3(c), you must get an exemption if:
* You are a management official of a depository organization with assets exceeding $2.5 billion, and
* You intend to serve as a management official of an unaffiliated depository organization with assets exceeding $1.5 billion.
The proposal would increase both thresholds to $10 billion.
12 CFR 711.4(c) allows a credit union management official to hold similar positions at another credit union. DIMIA prohibitions in 12 CFR 711.3(c) only apply to credit unions when a management official also serves as a management official at a different type of depository institution, like a bank or thrift.
The Board also proposes to remove 12 CFR 711.6(b)(2), which outlines instances in which NCUA would presume that an interlock would not result in a monopoly or substantial lessening of competition for institutions. These presumptions relate to instances when an organization seeking to add a management official is a depository organization that:
* Primarily serves low-and moderate-income areas;
* Is controlled or managed by minorities or women;
* Has been chartered for less than two years; or
* Has been determined to be in troubled condition.
DIMIA prohibitions were established to allow certain organizations to bypass monopoly concerns when appointing management officials. NCUA now considers this presumption too broad and potentially conflicting with Equal Protection standards established by the U.S. Constitution.
Proposed Changes to Rule
Change 1: Increase the major assets prohibition thresholds for management interlocks in 12 CFR 711.3(c). The Board proposes increasing the exemption thresholds to $10 billion (currently $2.5 billion and $1.5 billion, respectively) to account for inflation and growth in the banking market. This change will also align NCUA’s regulations with the thresholds established for banks.
Impact on Credit Unions: Fewer depository institutions would need to seek an exemption from NCUA, reducing regulatory burden. This proposed change may make it easier for credit unions with $10 billion or less in assets to find qualified directors by removing the need to file exemption requests. Finally, setting the two thresholds at the same level will streamline NCUA’s DIMIA regulations and simplify determination of whether depository organizations are subject to the major assets prohibition.
Change 2: Remove presumption in 12 CFR 711.6(b)(2). The Board proposes to eliminate the presumption an interlock won’t result in a monopoly or substantial lessening of competition in certain instances.
Impact on Credit Unions: This proposal would reduce the risk of Equal Protection issues associated with 12 CFR 711.6. Further, this proposal streamlines interlock requirements for credit unions by simplifying the requirements related to major asset prohibitions on management interlocks.
12 CFR 741 – Requirements for Insurance
Status: Comment period closes on July 6, 2026
NPRM Summary: The NCUA Board (Board) is publishing this proposed rule to amend its regulations governing requirements for share insurance. This proposed rule would eliminate numerous provisions that merely point to substantive provisions codified elsewhere in the NCUA’s regulations. The intended effect is to simplify the regulatory text and make it easier to navigate without altering the compliance obligations of federally insured credit unions. The Board believes this action is necessary to streamline the agency’s regulations and reduce regulatory complexity.
Link to full proposal: https://www.federalregister.gov/public-inspection/2026-09010/requirements-for-insurance
Simplified Summary: The NCUA Board is proposing a rule to streamline its share insurance regulations. The sections that are proposed for removal primarily refer federally insured state-chartered credit unions (FISCUs) to other NCUA regulations. These proposed changes are intended to reduce duplication.
This proposal would not affect compliance with insurance requirements for FISCUs.
Impact on credit unions: This proposed rule will streamline NCUA’s regulations by removing sections that only serve to reference other, substantive regulations.
The Promoting New and Diverse Depository Institutions Act
The Promoting New and Diverse Depository Institutions Act aims to expand access to banking and credit union services—especially in underserved communities. The bill would establish an interagency office to support the formation of new depository institutions, provide technical assistance, and study barriers to entry. It’s designed to help increase the number and diversity of federally insured credit unions and banks.
Read more in The Credit Union Connection here.
And if you’d like to read the complete text of the bill, it can be found here.
H.R.975 – Credit Union Board Modernization Act
Senate Bill S.522 – A bill to amend the Federal Credit Union Act to modify the frequency of board of directors meetings, and for other purposes
A bill introduced by Sen. Bill Hagerty (R-Tenn.) aims to alter the frequency of board of directors meetings required by the Federal Credit Union Act. To share your credit union’s stance on this bill, contact your senators and representatives.
S.381 – A bill to amend the Truth in Lending Act to cap credit card interest rates at 10%
S.J.Res.18 – A joint resolution disapproving the rule submitted by the Bureau of Consumer Financial Protection relating to “Overdraft Lending: Very Large Financial Institutions”
A resolution introduced by Sen. Tim Scott (R-SC) disapproving the rule submitted by the Bureau of financial protection relating to “Overdraft Lending: Very Large Financial Institutions”. To share your credit union’s stance on this bill, contact your senators and representatives.
The Credit Union Connection team has decades of experience in content and marketing strategy, content marketing, marketing and PR. If you would like assistance in these areas, either on retainer or on a project basis, please contact Sarah at sarah@cookeconsultingsolutions.com.
Personal Finance Expert for Live Radio
Name: David Hooper
Email: reply+8e09a7d6-8c58-4176-ba8d-a80348bcad90@helpareporter.com
Media Outlet: SiriusXM (https://siriusxm.com)
Deadline: 1:00 AM ET – 12 June
Query:
Personal Finance Expert Needed for Live Radio: “Why Truckers Make Good Money and Still Feel Broke” Media Outlet: SiriusXM — Live 30-minute radio show serving truck drivers, owner-operators, and trucking families. We’re booking a personal finance expert for a 30-minute live radio interview on why truckers can earn strong income but still feel financially squeezed. The segment is called: “Big Checks, Empty Wallets” This will be an audio-only Zoom interview for a live radio broadcast.
We’re looking for a financial planner, debt counselor, tax advisor, or money coach who understands the trucking industry or can speak clearly to workers with variable income, heavy expenses, and family financial pressure. The conversation will focus on practical, plain-English money advice for company drivers, owner-operators, and trucking families.
Possible topics include: – Budgeting when paychecks are inconsistent – Why big gross income doesn’t always mean take-home wealth – Owner-operator money traps: fuel, maintenance, taxes, insurance, repairs – How per diem can help or hurt drivers financially – Building an emergency fund when expenses hit hard and fast – Credit repair and preparing for truck financing – Avoiding high-interest debt during slow freight periods – Tax planning basics for drivers and owner-operators – How spouses and families can manage money while a driver is on the road – What drivers should teach their kids about money.
Ideal Guest: – Financial planner, CPA, tax advisor, debt counselor, credit expert, or financial coach – Comfortable speaking live on radio – Able to give practical advice without heavy financial jargon – Bonus if you have experience working with truckers, contractors, small business owners, or variable-income households Interview Format: Conversational Q&A, No video required
Sample Questions: 1. Why do so many truckers make good money but still feel broke? 2. What’s the biggest budgeting mistake drivers make with inconsistent checks? 3. What should owner-operators set aside before they pay themselves? 4. How much emergency savings should a driver realistically aim for? 5. How can drivers avoid getting buried by credit cards or quick loans? 6. What should truckers know before financing a truck?
Requirements: Please respond with: – Name and title – Company or organization – Short bio – Experience with truckers, small business owners, or variable-income workers – 2–3 talking points you would bring to the interview.
Looking for identity theft and digital privacy experts
Name: Isabel Roy
Email: reply+dd069b31-58df-4460-ae9a-fe9ca7969506@helpareporter.com
HARO Journalist Profile URL: https://www.helpareporter.com/journalist/isabel-roy
Media Outlet: U.S. News & World Report (https://www.usnews.com)
Deadline: 2:00 AM ET – 12 June
No AI Pitches Considered
Query:
I write about identity theft protection services and digital privacy for U.S. News and World Report. I am looking for technology and digital privacy experts to weigh in on a variety of elements regarding staying safe online and the products available to help customers keep track of and protect against identity theft.
Tips for kids and teens saving their own money for college
Name: Kristin Marino
Email: reply+35cf2162-726b-4a2e-9480-851683e1af13@helpareporter.com
Media Outlet: Greenlight (https://greenlight.com)
Deadline: 1:00 AM ET – 15 June
No AI Pitches Considered
Query:
Premise: Kids and teens, contribute to your college expenses by earning, saving, and investing. Kids likely won’t be able to foot the entire bill for college, but they gain valuable life lessons by saving some of their own money towards college. They may also gain a sense of accomplishment, placing a high value on their own education by paying for some of it, lighten their student loan load, etc. Would like to hear from financial experts as well as child/teen experts. Note that our product offers savings and investment for kids (with parental oversight), so we’ll be softly promoting those tools.
Look Before You Lock
Look Before You Lock is a campaign designed to remind people to double-check their car for any children or pets before locking their cars and heading into work or the store. Children and pets locked in cars can easily succumb to heat, potentially causing serious injury or death. This campaign is designed to give people that reminder that could save a life.
Each image is FREE for you to download.
Be sure to add your credit union’s logo!
Melanoma Research Alliance
A Message from The Credit Union Connection Founder/CEO Sarah Snell Cooke
I have a redhead’s complexion, and I used to get sunburnt ALL THE TIME. Didn’t matter that I would spray on SPF 30 in between outdoor sporting matches/games/heats – volleyball, softball, soccer, swimming – you name it.
In July of 2023, I was diagnosed with stage 3A melanoma. Fortunately, I was living in Maryland at that time and found incredible doctors at Johns Hopkins to cut ‘Bob’ out of my arm and lymph nodes, and then zap him with immunotherapy juice.
In December 2024 I had my last treatment, and now Bob is NED – as in No Evidence of Disease. I hope you’ll support this worthy cause with me, either by spreading the word or by donating today.
Credit Union for Kids
Credit Unions for Kids is a charitable foundation that supports the Children’s Miracle Network Hospitals. These hospitals provide care for patients, advance treatment and research for illnesses, and much more. The Credit Union Connection fully supports this organization because credit unions are about more than just money.
For every dollar donated to a Children's Miracle Network Hospital...
25%
Goes to advancement services to support innovative programs and services.
17%
Helps to provide charitable care to patients.
12%
Supports research & treatments for how we care for children.
25%
Provides patient services to ensure children are physically, mentally, & emotionally healthy.
6%
Provides education services for patients, families, & the community.
15%
Goes to improve life-saving equipment.
Source: Based on estimates provided in response to the 2020 Children’s Miracle Network Hospitals Impact Society
American Foundation for Suicide Prevention
Suicide is the 11th leading cause of death in the United States, claiming more than 49,000 lives in the year 2023 in addition to an estimated 1.5 million attempts.
The Credit Union Connection supports the American Foundation for Suicide Prevention as they help raise awareness and provide resources to those struggling with suicide and suicidal thoughts, plus their loved ones. The AFSP hosts several walks for suicide prevention awareness across the country. Sign up for yours today!
Purple Bridges