Advocacy
Welcome to our page for
Credit Union Advocacy!
Stay informed with the latest in regulations, legislation, and public relations (PR) opportunities impacting credit unions. Our goal is to ensure you’re up to date and empowered to make your credit union’s voice heard, whether on Capitol Hill or in mainstream media or various niche outlets. We offer valuable resources and opportunities for credit union PR, helping you effectively communicate and promote your credit union’s and all credit unions’ interests. And don’t forget to check out the charities and causes we’re supporting, including Look Before You Lock. Post signs and wear stickers that remind your members to LOOK for children or pets before they’re locked up in their hot car. Whether you’re looking to provide input on new regulatory changes or seeking ways to enhance brand awareness or a new cause to support, our Advocacy Section is here to help!
NCUA Supervisory Priorities for 2025 under Chairman Kyle Hauptman include:
- Credit Risk: Loan growth moderated during 2024 while overall delinquencies and charge-offs increased, especially concerning are credit cards.
- Balance Sheet Management and Risk to Earnings and Net Worth: The primary market risk element right now is interest rate risk.
- Cybersecurity: Credit unions must proactively manage information security programs and continuity of operations plans and conduct ongoing due diligence of critical service providers.
- Consumer Financial Protection: The NCUA will review consumer protection compliance during every FCU exam.
Read the full Supervisory Priorities at NCUA.gov.
The Promoting New and Diverse Depository Institutions Act
The Promoting New and Diverse Depository Institutions Act aims to expand access to banking and credit union services—especially in underserved communities. The bill would establish an interagency office to support the formation of new depository institutions, provide technical assistance, and study barriers to entry. It’s designed to help increase the number and diversity of federally insured credit unions and banks.
Read more in The Credit Union Connection here.
And if you’d like to read the complete text of the bill, it can be found here.
GENIUS Act of 2025
This bill, introduced by Senator Bill Haggerty, aims to establish a federal regulatory framework for the issuance and use of stablecoins, which are cryptocurrencies designed to maintain a stable value relative to a fixed amount of another type of asset. To share your credit union’s stance on this bill, contact your senators and representatives.
TRAPS Act
U.S. Senators Mike Crapo (R-ID) and Mark Warner (D-VA) introduced the Task Force for Recognizing and Averting Payments Scams (TRAPS) Act, a bipartisan effort to address the alarming rise in payment fraud. The legislation aims to strengthen protections for consumers—particularly vulnerable populations like military families—by enhancing coordination among financial institutions and law enforcement.
H.R.975 – Credit Union Board Modernization Act
Matching Senate Bill S.522 – A bill to amend the Federal Credit Union Act to modify the frequency of board of directors meetings, and for other purposes
A bill introduced by Sen. Bill Hagerty (R-Tenn.) aims to alter the frequency of board of directors meetings required by the Federal Credit Union Act. To share your credit union’s stance on this bill, contact your senators and representatives.
S.381 – A bill to amend the Truth in Lending Act to cap credit card interest rates at 10%
S.J.Res.18 – A joint resolution disapproving the rule submitted by the Bureau of Consumer Financial Protection relating to “Overdraft Lending: Very Large Financial Institutions”
A resolution introduced by Sen. Tim Scott (R-SC) disapproving the rule submitted by the Bureau of financial protection relating to “Overdraft Lending: Very Large Financial Institutions”. To share your credit union’s stance on this bill, contact your senators and representatives.
The Credit Union Connection team has decades of experience in content and marketing strategy, content marketing, marketing and PR. If you would like assistance in these areas, either on retainer or on a project basis, please contact Sarah at sarah@thecreditunionconnection.com.
AI and technology experts
Our audience is seeking to gain valuable insights about the Artificial Intelligence sector. Join us for an interview about the latest from the AI integration. Our international network is looking for thought leaders to unpack the trends & spends of the space from your perspective Ticker News Deadline: 30 December 2025
How AI is Changing Business?
Ticker News is looking for business leaders, consultants, and innovators using AI to transform how we work. Whether it’s streamlining workflows, enhancing customer experience, or creating smarter teams — we want your take. Join us for a short interview streamed globally. Strong g
Ticker News
Deadline: 30 December 2025
Experts: How is remote work rewiring business?
The 9–5 is evolving fast. Ticker is seeking experts on digital nomadism, hybrid work models, and remote team management. Your insights could feature on our international broadcast — and kick off a broader conversation on the future of work.
Ticker News
Deadline: 30 December 2025
Leading Through Change – Executives Wanted
Whether you’re a CEO, coach or people leader — we want to hear how you’re navigating change, culture and crisis. Join Ticker News for a short interview to share your leadership strategies with a global business audience.
Ticker News
Deadline: 30 December 2025
Expert for comment on the latest cyber threats
We’re seeking cybersecurity pros and AI safety experts to break down real-world risks and how to prepare. Appear on our global network to inform businesses and consumers — and showcase your expertise to an audience that matters.
Ticker News
Deadline: 30 December 2025
Property experts to decode market trends – i/view sought
Ticker News is looking for mortgage brokers, real estate analysts, and property experts to decode market trends. Whether it’s rates, regulations or investment strategies — join us on air to share your expertise.
Ticker News
Deadline: 30 December 2025
Experts in finance and technology for i/view
Our audience is seeking to gain valuable insights about the Fintech sector. Join us for an interview about the latest from Financial technology services. Our international network is looking for thought leaders to unpack the trends & spends of the space from your perspective.
Ticker News
Deadline: 31 December 2025
How Remote Work Is Rewriting Business – Join the Conversation
The 9–5 is evolving fast. Ticker is seeking experts on digital nomadism, hybrid work models, and remote team management. Your insights could feature on our international broadcast — and kick off a broader conversation on the future of work.
Ticker News
Deadline: 31 December 2025
Fintech, Crypto, and the Future of Money – Talk to Ticker
What’s next for global finance? We’re seeking economists, fintech founders, and money experts to unpack key shifts in banking, digital payments, crypto and inflation. Appear on our global broadcast and connect with our audience of investors and innovators.
Ticker News
Deadline: 31 December 2025
Cloud Computing Expert
Our audience is seeking to gain valuable insights about the cloud computing sector. Join us for an interview about the latest from the digital retail sector. Our international network is looking for thought leaders to unpack the trends & spends of the space from your perspective.
Ticker News
Deadline: 31 December 2025
Cryptocurrency Bitcoin experts
Our audience is seeking to gain valuable insights about the Cryptocurrency sector. Join us for an interview about the latest from the digital dollar services. Our international network is looking for thought leaders to unpack the trends & spends of the space from your perspective
Ticker News
Deadline: 31 December 2025
Cyber security experts
Our audience is seeking to gain valuable insights about the cybersecurity sector. Join us for an interview about the latest from the cybersecurity sector. Our international network is looking for thought leaders to unpack the trends & spends of the space from your perspective.
Ticker News
Deadline: 31 December 2025
Finance and economic experts for i/view
Ticker News
Deadline: 31 December 2025
Look Before You Lock
Look Before You Lock is a campaign designed to remind people to double-check their car for any children or pets before locking their cars and heading into work or the store. Children and pets locked in cars can easily succumb to heat, potentially causing serious injury or death. This campaign is designed to give people that reminder that could save a life.
Each image is FREE for you to download.
Be sure to add your credit union’s logo!
Melanoma Research Alliance
A Message from The Credit Union Connection Founder/CEO Sarah Snell Cooke
I have a redhead’s complexion, and I used to get sunburnt ALL THE TIME. Didn’t matter that I would spray on SPF 30 in between outdoor sporting matches/games/heats – volleyball, softball, soccer, swimming – you name it.
In July of 2023, I was diagnosed with stage 3A melanoma. Fortunately, I was living in Maryland at that time and found incredible doctors at Johns Hopkins to cut ‘Bob’ out of my arm and lymph nodes, and then zap him with immunotherapy juice.
In December 2024 I had my last treatment, and now Bob is NED – as in No Evidence of Disease. I hope you’ll support this worthy cause with me, either by spreading the word or by donating today.
Credit Union for Kids
Credit Unions for Kids is a charitable foundation that supports the Children’s Miracle Network Hospitals. These hospitals provide care for patients, advance treatment and research for illnesses, and much more. The Credit Union Connection fully supports this organization because credit unions are about more than just money.
For every dollar donated to a Children's Miracle Network Hospital...
25%
Goes to advancement services to support innovative programs and services.
17%
Helps to provide charitable care to patients.
12%
Supports research & treatments for how we care for children.
25%
Provides patient services to ensure children are physically, mentally, & emotionally healthy.
6%
Provides education services for patients, families, & the community.
15%
Goes to improve life-saving equipment.
Source: Based on estimates provided in response to the 2020 Children’s Miracle Network Hospitals Impact Society
American Foundation for Suicide Prevention
Suicide is the 11th leading cause of death in the United States, claiming more than 49,000 lives in the year 2023 in addition to an estimated 1.5 million attempts.
The Credit Union Connection supports the American Foundation for Suicide Prevention as they help raise awareness and provide resources to those struggling with suicide and suicidal thoughts, plus their loved ones. The AFSP hosts several walks for suicide prevention awareness across the country. Sign up for yours today!
Purple Bridges