Prime Financial Credit Union (PFCU) is launching a mission-aligned, no-credit-check Buy Now, Pay Later (BNPL) solution to give members transparent, manageable financial flexibility: FlexPay Plans.
This member-centered BNPL solution is designed to bridge the gap between their immediate needs and their long-term financial health, providing a stable, credit-union-backed alternative to high-interest debt.
As Wisconsin’s first credit union and a dedicated Community Development Financial Institution (CDFI), PFCU’s commitment has always been to expand access to fair and affordable financial tools. FlexPay Plans foster the continued growth of this mission in the digital space, allowing members to split purchases into predictable, low-cost installments directly through their existing PFCU checking accounts and debit cards.
“Our mission is to remove barriers to financial opportunities,” said Christine Moczynski, President & CEO of Prime Financial Credit Union. “With FlexPay Plans, we aren’t just offering a new way to pay; we’re offering members a way to stay in control. Because this is a no-credit-check solution based on your relationship with us, we are able to provide access to those who might be excluded by traditional lending, ensuring our members have a responsible tool that supports their budget, rather than stretching it.”
How FlexPay Plans Prioritize Members:
- Relationship-Based Access: Unlike traditional loans, FlexPay Plans do not require a credit check. Eligibility is based purely on the member’s transaction history and relationship with PFCU, making financial flexibility more inclusive for the entire community.
- Predictable Budgeting: Members can choose to be refunded for past qualifying purchases and repay them on an installment plan, or “prefund” their checking account for peace of mind before even heading to the checkout.
- Built-In Accessibility: PFCU has made personalized, pre-qualified FlexPay offers visible within the PFCU mobile app 24/7. This allows members to see their options and make informed decisions before they spend, day or night.
- Mission-Aligned Technology: When using FlexPay Plans, it’s easy to see all plans in one spot, reducing financial noise and unexpected payment due dates.
To power the technology behind FlexPay Plans, PFCU has partnered with equipifi, a leading BNPL platform for financial institutions.
“Prime Financial Credit Union is demonstrating how BNPL can be delivered responsibly by an institution through its existing products and capabilities,” said Bryce Deeney, Founder and CEO of equipifi. “By offering financial flexibility designed around member needs and for their financial wellness, Prime Financial is strengthening its communities by meeting them where they are.”
The introduction of FlexPay Plans reinforces PFCU’s founding principle: providing affordable and sound financial services to those who need them most. We invite our members to explore this new tool as part of our ongoing promise to build a stronger financial future together.