Here’s something you don’t hear every day: an insurance company that actually delivers on its promises. TruStage wrapped up 2025 with some genuinely impressive numbers—over $6.1 billion in revenue, $312 million in net income, and a cool $36.1 billion in assets under management. But here’s the kicker: they did it while the economy was doing its best rollercoaster impression.
The financial world noticed, too. AM Best slapped them with an A rating, S&P went with A+, and Moody’s chimed in with A2. Translation? These aren’t just good numbers—they’re the kind that make financial analysts nod approvingly into their morning coffee.
“Despite inflationary pressures, market swings, and unpredictability, TruStage achieved strong results in 2025 and delivered on our promises to middle market consumers and partners,” said Terrance Williams, the company’s President and CEO. He pointed to their “people helping people” principle—a philosophy they’ve held onto since 1935—as their North Star going forward.
The Numbers Behind the Mission
Real talk: TruStage paid out over $2.6 billion in benefits to 42 million consumers last year. That’s not marketing fluff—that’s actual money going to actual people when they needed it most.
The company hit some notable milestones in 2025 that are worth your attention:
- Climbed to fourth place among U.S. life insurance providers by policy count (not revenue—actual number of policies, which tells you who they’re serving)
- Landed on Barron’s 100 Best Annuities list for the seventh year running
- Expanded their credit union fintech portfolio through TruStage Ventures to 67 companies, representing over $400 million in total investment
- Made Forbes’ America’s Best Insurance Companies list for the fourth straight year, based on real customer feedback about recommendations, satisfaction, and loyalty
Putting Money Where Their Mouth Is
Beyond the balance sheets, TruStage Foundation kept busy making a tangible difference in communities. They invested $3.9 million across more than 100 nonprofits in 2025, with 59 organizations receiving their support for the first time. That’s expansion with purpose.
Their Community Giving Campaign rallied employees who logged 8,600 volunteer hours and raised $640,000 for nonprofits. And since 2016, they’ve contributed over $750,000 to CUAid relief efforts—the kind of support that shows up when disasters hit and communities need help rebuilding.
In an industry often criticized for putting profits over people, TruStage’s 2025 performance suggests you can actually do both. Who knew?