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Rochester Credit Union CEO Wins Big for Putting People First

When Brent Rempe took the stage at the Mystic Lake Center on April 28, it wasn’t just another Tuesday.

The President and CEO of First Alliance Credit Union was there to accept the 2026 Outstanding Credit Union Professional of the Year award from the Minnesota Credit Union Network (MnCUN) — basically the Oscars for folks who’ve dedicated their careers to making finance less… well, soul-crushing.

The award recognizes leaders who actually walk the walk when it comes to the credit union philosophy of “people helping people.” And if you’re wondering whether that’s just corporate speak, stick around — because Rempe’s track record suggests otherwise.

“MnCUN is pleased to honor Brent Rempe for his contributions to the Minnesota credit union movement and his exceptional leadership,” said Mara Humphrey, President and CEO of MnCUN. High praise from the person who literally runs the network.

From Five Counties to Fourteen (And Counting)

Here’s where things get interesting. Under Rempe’s leadership, First Alliance Credit Union hasn’t just maintained the status quo — they’ve blown it up in the best way possible. The credit union expanded its field of membership from five counties to fourteen across Southeast Minnesota. That’s nearly tripling their reach.

But the real game-changer? They launched a full-service mobile branch. Think of it as a financial services food truck, minus the tacos but with way more help navigating your mortgage options. The mobile branch brings personalized financial guidance straight to underserved and rural communities that traditional banks often ignore.

Rempe’s take on the honor is refreshingly humble: “This recognition reflects the work of our entire team and the trust our members place in us. We’re focused on showing up for people in meaningful ways and continuing to improve how financial services fit into everyday life.”

A Legacy That Started During Hard Times

First Alliance’s commitment to community isn’t new — it’s literally baked into their DNA. Founded in 1932 smack in the middle of the Great Depression, the credit union was started by regular people looking out for each other: a schoolteacher and seven firefighters who decided they were better off pooling resources than going it alone.

Nearly a century later, that same keep-it-local mentality drives everything they do. The goal isn’t just profit — it’s supporting families, businesses, and building long-term community strength. Revolutionary concept, right?

Walking the Walk Internally Too

What really sets First Alliance apart is how they translate mission into action, both externally and internally. Take their All-Staff Training Day initiative. Instead of the usual corporate training snooze-fest, these sessions focus on empathy and community impact. The idea is simple but powerful: help employees genuinely understand the financial challenges members face so they can serve with real compassion, not just scripted responses.

Jane Drennan, Chair of the First Alliance Credit Union Board of Directors, emphasized this team-first approach: “This honor reflects the commitment of many people working together to serve our members well. It speaks to the collective effort of our team and our shared focus on our mission.”

Want to see what all the fuss is about? MnCUN produced a video tribute to Rempe that’s available on First Alliance Credit Union’s YouTube channel. Sometimes it’s nice to see that good leadership still gets recognized — especially when it’s actually making a difference in people’s everyday lives.

Related:
Minnesota credit unions prove that gamified savings is a 10 year, $10M success
First Alliance Credit Union Unites 70 Employees To Support Women’s Shelter Move And Community Causes Across SE Minnesota

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