Here’s a problem most community banks and credit unions know all too well: You can rattle off your total deposits and average balances in your sleep, but when the board asks why your cost of funds is climbing or whether you’re too dependent on a few big depositors, things get awkward fast.
The data’s buried somewhere in your core system, but getting it out and making sense of it? That usually means either an expensive consulting project or an IT integration that’ll happen sometime after the heat death of the universe.
OptimaFI just launched something that cuts through all that noise. It’s called Household Insights, and it’s basically a decoder ring for your deposit base—one that shows you not just what you have, but how you compare to your peers across the industry.
No IT Project Required (Seriously)
The best part? This is a self-service solution. You export a CSV file with your standard loan and account data, upload it, and you’re done. No integration. No months-long implementation. No begging your IT team to squeeze this into their already overloaded roadmap.
What you get back is a household-level view of your deposits benchmarked against OptimaFI’s Peer Performance Index™—a massive database built from over 14 billion aggregated and anonymized data points. Think of it as finally having the context you need when someone in the boardroom asks whether your numbers are actually good or just look good.
The Reports Your ALCO Meetings Actually Need
These aren’t one-and-done reports destined to collect digital dust. Household Insights delivers executive-ready analysis designed for the recurring meetings where deposit strategy gets hammered out—your ALCO sessions, board meetings, and strategic planning discussions.
“Community financial institutions already have the data they need. The challenge is organizing it into a format that supports better strategic decisions and then contextualizing it,” said Tim Keith, CEO of OptimaFI. “That’s what Household Insights delivers—a repeatable, peer-benchmarked view of relationship structure that holds up in a board room.”
Three Ways This Changes the Conversation
Household Insights surfaces insights across three critical dimensions where peer context transforms vague concerns into actionable intelligence:
Funding Cost Structure
See how your mix of product penetration and average household balances stacks up against peer norms. This comparison reveals where you’ve got pricing leverage and where you’re vulnerable—before your competition figures it out.
Concentration Exposure
Identify high-balance, low-engagement households that represent a liquidity risk your aggregate deposit totals completely hide. If three households could tank your liquidity position by moving their money, you need to know that yesterday.
Relationship Depth
Understand how household-level engagement distributes across standardized segments. This makes it crystal clear where deepening relationships will actually move the needle on retention and profitability—versus where you’re just spinning your wheels.
The solution helps institutions understand the fundamental drivers behind their deposit composition, contextualizing macro financial data with household-level metrics. For boards and ALCO committees wrestling with Cost of Funds trends and Liquidity Risk, this kind of granular, benchmarked insight significantly enhances decision-making.
Bottom line: You’ve got the data. Now you can actually use it to make smarter strategic calls—without the consulting fees or the integration headaches.