VyStar Credit Union is doubling down on its partnership with FMSI—not with buzzwords and empty promises, but with AI-powered analytics designed to cut wait times and deliver the kind of service that doesn’t make you want to handle everything through your phone instead.
VyStar has worked with FMSI since 2018, using their workforce and branch optimization platform to keep things running smoothly. Now they’re taking it up a notch by joining FMSI’s beta program for new AI-driven analytics. Translation? Branch teams get clearer, smarter data about what’s actually happening across the network, so they can serve members faster and more consistently—whether you’re walking through the door or logging in from your couch.
Appointment Banking Is Sticking Around
Remember when appointment-based banking became a thing during the pandemic? Turns out, people actually like it. VyStar is seeing strong appointment activity across its branches, even as the initial surge has leveled off and member preferences continue to shift. The credit union isn’t putting all its eggs in one basket, though. They’re expanding digital and self-service options while making sure members can still get help the old-fashioned way if that’s what works for them.
It’s a “have your cake and eat it too” approach—give people options, then use data to make sure all those options actually work well.
What the People Behind It Are Saying
“Our focus is always on delivering a better experience for our members, which is why we are excited about this next step with FMSI,” said Corey Kreuter, VP of Member Experience Support Systems Product Management at VyStar. “By using data to better understand how our branches operate, we can make smarter decisions that improve service, reduce wait times, and create a more consistent, accessible experience for every member, whether online or in person.”
Jacob Reeves, general manager at FMSI, put it this way: “VyStar has built a strong operational foundation and continues to evolve how it uses data, moving beyond day-to-day branch operations to uncover insights that help guide what comes next. That’s exactly the conversation our AI analytics work is built for, and we’re glad VyStar is one of the first credit unions helping shape it.”
The Bottom Line
This isn’t about slapping “AI” on something to sound innovative. VyStar is using technology to solve real problems—like figuring out why one branch has lines out the door while another sits empty, or understanding when members actually need face-to-face help versus when they’d rather handle things digitally. By being part of FMSI’s beta program, they’re helping build tools that could reshape how credit unions think about branch performance altogether.
And if it means spending less time waiting in line? We’re here for it.
Related:
Nuuvia’s CUSO Secures $4M Investment from VyStar and Desert Financial Credit Unions
VyStar Credit Union Earns 2025 Finovate Award for Savings Challenge Impact