Every good story has its final chapter, and for Michelle Bloedorn, that moment came on July 10, 2026.
The longtime CEO of Member Loyalty Group—a company that helps credit unions decode what makes their members tick—officially hung up her hat after nearly two decades of steering the ship.
For those keeping score at home, that’s 18 years of helping credit unions figure out the secret sauce of member loyalty. Not too shabby.
Building Something That Lasts
Bloedorn wasn’t just along for the ride—she was there from day one when MLG opened its doors in 2008. Think of her as a founding member who actually stuck around to see the band make it big. Under her watch, the company grew from a startup with a mission into a go-to partner for more than 200 credit unions looking to strengthen their member relationships through actual data instead of gut feelings and crossed fingers.
The company’s bread and butter? Turning member experience analytics and behavioral insights into actionable strategies that help credit unions keep their members happy and engaged for the long haul. It’s less “trust your instincts” and more “here’s what the numbers are actually telling you.”
The Send-Off
“Michelle’s leadership, vision and unwavering commitment have helped shape Member Loyalty Group into the organization it is today,” said Monique Little, who chairs MLG’s Board of Directors. “She has dedicated her career to helping credit unions better serve their members, and her influence can be seen not only in MLG’s growth, but also in the lasting relationships she has built throughout the industry.”
Translation: Bloedorn left her fingerprints all over this place in the best possible way. Little added the board’s thanks and wished Bloedorn well in what sounds like a very well-deserved retirement.
For her part, Bloedorn kept it gracious: “It has been an incredible privilege to help build Member Loyalty Group and work alongside so many passionate credit union leaders over the years. I am deeply grateful to our clients, partners, Board and team for their trust and support, and I look forward to seeing MLG continue its important work in the years ahead.”
What Happens Next
Here’s the practical stuff: MLG’s Board plans to name the next CEO within the next few weeks. In the meantime, the company’s leadership team is keeping the lights on and making sure clients don’t skip a beat during the transition.
“Member Loyalty Group is built on a strong foundation, a talented team and a clear mission to help credit unions create exceptional member experiences,” Little said. “We are committed to ensuring a smooth leadership transition and look forward to announcing the next CEO who will continue advancing that mission.”
So while one chapter closes, the story continues. And for Bloedorn? Well, after 18 years of helping others understand loyalty, she’s earned the right to spend some time figuring out what she’s loyal to next—whether that’s travel, hobbies, or finally catching up on that reading list.