Recognizing outstanding credit unions committed to exceptional member experiences and innovative service solutions.
CUSG is proud to unveil the complete list of first-place winners of the 2025 MemberXP ‘Best of the Best’ Awards. Now in its 9th year, these prestigious awards celebrate credit unions that consistently provide exceptional member experiences and demonstrate outstanding member-centric leadership within the financial services industry.
The 2025 MemberXP ‘Best of the Best’ Awards are based on insights from more than 2.6 million data points, reflecting the experiences of around 8.6 million credit union members. This comprehensive evaluation process uses two key performance metrics—Net Promoter Score® (NPS) and Member Effort Score (MES)—to recognize the top 25% of performers in each experiential category, with the highest-ranking credit union in each category earning top honors.
CUSG President and CEO Patty Corkery expressed pride in the accomplishments of the award winners, stating, “The MemberXP ‘Best of the Best’ Awards highlight the dedicated efforts of credit unions to enhance member experiences continually. Each winner exemplifies a commitment to excellence and a member-first approach, proving that member advocacy leads to lasting loyalty and growth.”
In addition to the main awards, MemberXP proudly presented the Best Overall Member Experience award, which combines the core credit union experiences of Consumer Loan, New Member, and Transaction. This year, Service 1st Federal Credit Union of Pennsylvania was honored with this distinction for their innovative use of MemberXP tools to gather real-time feedback, enabling them to constantly refine and enhance their services.
“Winning these prestigious awards reflects the heart of our culture—putting members first and striving for excellence in every interaction,” shared Karen Wood, Chief Experience Officer from Service 1st Federal Credit Union. “It’s a testament to our dedication to creating a service environment where trust, care, and innovation thrive.”
New for 2025, MemberXP introduced an award recognizing outstanding performance in mystery shopping. The mystery shopping program assists credit unions in maintaining a consistent brand voice across their footprint while providing in-depth insights for coaching and improvement. The inaugural award, which encompasses the categories of Advocacy, Reliability, and Appreciation, was awarded to TVA Community Credit Union.
Congratulations to all the winners of the 2025 MemberXP ‘Best of the Best’ Awards for their unwavering dedication to serving their members with extraordinary experiences. Winners who were awarded top honors in each experiential category are listed below.
For more information about the MemberXP platform or to learn how it can help elevate member experiences at your credit union, visit CUSG.com.