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Lake Trust Credit Union Selects Upstart for Personal Lending

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Lake Trust Credit Union (Lake Trust) has announced its partnership with Upstart (NASDAQ: UPST) to offer personal loans to more consumers.

“At Lake Trust, we are committed to supporting our members and the communities we serve across the state in their path to financial wellbeing,” said David Morgan, Chief Lending Officer & EVP of Lending at Lake Trust Credit Union. “With Upstart, we’ve been able to reach more prospective members digitally and provide new members a competitive personal lending offering that fits their needs and supports them in meeting their financial goals.”

Lake Trust Credit Union started lending as a partner on the Upstart Referral Network in January 2025. As part of the Upstart Referral Network, qualified personal loan applicants on Upstart.com who meet Lake Trust’s credit policies receive tailored offers as they seamlessly transition into a Lake Trust-branded experience to complete the online member application and closing process.

“We are excited to have Lake Trust as part of the family of Upstart lending partners,” said Michael Lock, Senior Vice President of Lending Partnerships at Upstart. “Through the Upstart Referral Network, Lake Trust is offering an all-digital, personal lending solution with a strong new member experience that lays the foundation for building long-term relationships through its additional financial solutions.”

To learn more about Upstart for Credit Unions and the Upstart Referral Network, please watch this video.

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